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Alexandra Sasha Blumenfeld
Product Marketing Lead, Enterprise, Sentry
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Alexandra Sasha Blumenfeld
Sentry Product Marketing Lead, Enterprise • March 26
I think the skills are analogous: 1) Customer storytelling Have a compelling customer story to lean on makes my job infinitely easier 😅 Especially if you have a technical product or solution and may not be a technical product marketer, having the customer tell that story themselves can help engag......Read More
1810 Views
Alexandra Sasha Blumenfeld
Sentry Product Marketing Lead, Enterprise • March 26
I typically see the partner marketing team tracked on pipeline numbers and opportunities. That said, I think it depends on your partner marketing strategy and your marketing/BD team goals as well. Ideally, we try to balance activities that will influence in-quarter impact where we will see an i......Read More
1138 Views
Alexandra Sasha Blumenfeld
Sentry Product Marketing Lead, Enterprise • March 26
Great question! At Segment, there are two categories of partners: * Technology (ISV) partners * Solution (SI/agency) partners The go-to-market is slightly different for those two categories, but a few lessons learned that are relevant to both are: 1) Incorporate the voice of your custom......Read More
1125 Views
Alexandra Sasha Blumenfeld
Sentry Product Marketing Lead, Enterprise • March 26
The way that I have done this in the past is by showing repeatable impact to our bottom line. First, I recommend setting up a process to ensure you are diligent in reporting and have accurate attribution in place. Then you can start testing out the different levers as you look for repeatable pip......Read More
1106 Views
Alexandra Sasha Blumenfeld
Sentry Product Marketing Lead, Enterprise • March 26
It depends on what the campaign or asset is. As a platform, we try to be as tool agnostic as possible. That said, there are certain times where adding a partner adds value/context to the narrative or campaign. Things to consider: * Can the partner provide subject-matter expertise and enhance......Read More
916 Views
Alexandra Sasha Blumenfeld
Sentry Product Marketing Lead, Enterprise • March 26
Build joint customer stories and clearly showcase the value you + partner deliver. It might seem basic, but the way we've found to get buy-in and attention from the partner's sales team is by 1) Driving joint wins (this is typically done in partnership with the BD team) 2) Documenting those ......Read More
915 Views
Credentials & Highlights
Product Marketing Lead, Enterprise at Sentry
Product Marketing AMA Contributor
Lives In San Jose, California
Knows About Partner Product Marketing