Alexandra Sasha Blumenfeld

It depends on the audience, medium, and the main goal of the story you’re telling, but a very basic framework I use—and one that I’ve found to be the most effective for b...

To align storytelling with key business objectives in a way that feels authentic to your target audience, the first step is making sure your KBOs are aligned with broader...

As the "GM" of your product area, it's incredibly valuable to cultivate a culture of ownership among all your cross-functional partners. When the entire product pod feels...

I think the skills are analogous: 1) Customer storytelling Have a compelling customer story to lean on makes my job infinitely easier 😅Especially if you have a technical ...

I typically see the partner marketing team tracked on pipeline numbers and opportunities. That said, I think it depends on your partner marketing strategy and your market...

Great question! At my former company Segment, there were two categories of partners: Technology (ISV) partners Solution (SI/agency) partners The go-to-market is slightly ...

The way that I have done this in the past is by showing repeatable impact to our bottom line. First, I recommend setting up a process to ensure you are diligent in report...

It depends on the type of launch, but here’s some additional ways I have measured "success" in the past beyond just sign-ups and revenue:Product Engagement: We track how ...

Build joint customer stories and clearly showcase the value you + partner deliver. It might seem basic, but the way we've found to get buy-in and attention from the part...

It depends on what the campaign or asset is. As a platform, we try to be as tool agnostic as possible. That said, there are certain times where adding a partner adds valu...