AMA: Seismic Sr. Director, Product Marketing, Eve Alexander on Product Launches
May 18 @ 10:00AM PT
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Seismic SVP, Corporate & Product Marketing • 5y
Here's my go-to: Initiative objectives and targets (bookings, adoption, whatever you've aligned on) Opportunity size and costs Customer challenge Brief product strategy...
2834 Views
6 requests
Seismic SVP, Corporate & Product Marketing • 5y
I've tried so many tiering methods! One that's working really well for us right now is something we made up based on the audience that "needs to know": Go Big, Tell Sales...
19664 Views
8 requests
Seismic SVP, Corporate & Product Marketing • 5y
I won't share the full list -- there are some great resources out there like SiriusDecisions -- but here are a few that I've learned through trial and error are really he...
2613 Views
4 requests
Seismic SVP, Corporate & Product Marketing • 5y
Probably the top one -- and one I've been guilty of in the past -- is not setting objectives and measures of success for a launch. I've seen this most often at companies ...
1198 Views
5 requests
Seismic SVP, Corporate & Product Marketing • 5y
I can so relate to this question! One of the things I've grown more comfortable with over time is the idea that if we wait until something feels truly "fully baked" then ...
764 Views
3 requests
Seismic SVP, Corporate & Product Marketing • 5y
Is it ever wrong to start as soon as possible?! Early in the ideation/business case phase, I try to keep it narrow. I'll tap a few members of the GTM team to help me brai...
838 Views
4 requests
Seismic SVP, Corporate & Product Marketing • 5y
Love this question! It's funny - the first one that comes to mind was not actually a traditionally successful launch; it was the one where I learned the most, got to spen...
1907 Views
5 requests
How do you assess organizational readiness ahead of a product launch?
Too often product marketing is seen as a collateral producing engine. But with substantial new launches, we are sometimes the only ones integrating needs, insights, and potential operational bottlenecks across all stakeholders, internal or external. I’m curious both of how you think of org readiness and how you incorporate this dimension into your launch motion.
Seismic SVP, Corporate & Product Marketing • 5y
One thing that has been wonderful at Seismic is we have someone on the product marketing team that is in a program management role and who is responsible for driving and ...
2141 Views
1 request
What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
Seismic SVP, Corporate & Product Marketing • 5y
I don't know about you, but I think there's so often a tendency to jump right in and start delivering. I encourage everyone that starts working on my team to spend their ...
11243 Views
4 requests