I've tried so many tiering methods! One that's working really well for us right
now is something we made up based on the audience that "needs to know": Go Big,
Tell Sa...Read More
Content
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Vice President, Product Marketing at Seismic • May 18
Most Relevant
Vice President, Product Marketing at Seismic • May 18
I don't know about you, but I think there's so often a tendency to jump right in
and start delivering. I encourage everyone that starts working on my team to
spend the...Read More
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Vice President, Product Marketing at Seismic • May 18
I won't share the full list -- there are some great resources out there like
SiriusDecisions -- but here are a few that I've learned through trial and error
are really...Read More
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Vice President, Product Marketing at Seismic • May 18
Here's my go-to: Initiative objectives and targets (bookings, adoption,
whatever you've aligned on) Opportunity size and costs Customer challenge Brief
product strate...Read More
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Vice President, Product Marketing at Seismic • May 18
Probably the top one -- and one I've been guilty of in the past -- is not
setting objectives and measures of success for a launch. I've seen this most
often at compani...Read More
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Vice President, Product Marketing at Seismic • May 18
Is it ever wrong to start as soon as possible?! Early in the ideation/business
case phase, I try to keep it narrow. I'll tap a few members of the GTM team to
help me b...Read More
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Vice President, Product Marketing at Seismic • May 18
Love this question! It's funny - the first one that comes to mind was not
actually a traditionally successful launch; it was the one where I learned the
most, got to s...Read More
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Vice President, Product Marketing at Seismic • May 18
One thing that has been wonderful at Seismic is we have someone on the product
marketing team that is in a program management role and who is responsible for
driving a...Read More
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Vice President, Product Marketing at Seismic • May 18
I can so relate to this question! One of the things I've grown more comfortable
with over time is the idea that if we wait until something feels truly "fully
baked" th...Read More
Credentials & Highlights
Vice President, Product Marketing at Seismic
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Product Launches, Release Marketing, Go-To-Market Strategy, Product
Marketing Career ...more