Eve Alexander

I've tried so many tiering methods! One that's working really well for us right now is something we made up based on the audience that "needs to know": Go Big, Tell Sa...Read More

I don't know about you, but I think there's so often a tendency to jump right in and start delivering. I encourage everyone that starts working on my team to spend the...Read More

I won't share the full list -- there are some great resources out there like SiriusDecisions -- but here are a few that I've learned through trial and error are really...Read More

Here's my go-to:  Initiative objectives and targets (bookings, adoption, whatever you've aligned on) Opportunity size and costs Customer challenge Brief product strate...Read More

Probably the top one -- and one I've been guilty of in the past -- is not setting objectives and measures of success for a launch. I've seen this most often at compani...Read More

Is it ever wrong to start as soon as possible?! Early in the ideation/business case phase, I try to keep it narrow. I'll tap a few members of the GTM team to help me b...Read More

Love this question! It's funny - the first one that comes to mind was not actually a traditionally successful launch; it was the one where I learned the most, got to s...Read More

One thing that has been wonderful at Seismic is we have someone on the product marketing team that is in a program management role and who is responsible for driving a...Read More

I can so relate to this question! One of the things I've grown more comfortable with over time is the idea that if we wait until something feels truly "fully baked" th...Read More