Eve Alexander

I've tried so many tiering methods! One that's working really well for us right now is something we made up based on the audience that "needs to know": Go Big, Tell Sales...

I don't know about you, but I think there's so often a tendency to jump right in and start delivering. I encourage everyone that starts working on my team to spend their ...

Here's my go-to: Initiative objectives and targets (bookings, adoption, whatever you've aligned on) Opportunity size and costs Customer challenge Brief product strategy...

I won't share the full list -- there are some great resources out there like SiriusDecisions -- but here are a few that I've learned through trial and error are really he...

I'm a huge fan of Donald Miller's Storybrand framework. I typically like to use a simplified version of it, as I find that the full framework can be onerous and heavier t...

One thing that has been wonderful at Seismic is we have someone on the product marketing team that is in a program management role and who is responsible for driving and ...

Love this question! It's funny - the first one that comes to mind was not actually a traditionally successful launch; it was the one where I learned the most, got to spen...

My biggest failures have typically come down to unsuccessfully driving behavior change with the field. Even the best stories, which are grounded in research and validated...

It can be challenging to navigate articulating differentiation when a capability is highly technical and your audience is not. As I mentioned in another response, focusin...

As is the case for most of the work we do as PMM, I often try to think about metrics across three altitudes: outcomes, behaviors, and inputs. For a new narrative (e.g., e...