AMA: Sentry Director of Product Marketing, Rahul Chhabria on Growth Product Marketing

I try to think of our role as Contextual Educators. We’re responsible for providing the best first impression through content and being able to communicate the value of o...

This is pretty common. In my previous life as a PM and now as a PMM, I don’t try to manage the product team and the schedule. I try to get ahead of these challenges by an...

Here's my process, I Conduct customer and prospect research (exec team will be more likely to be bought in with data - especially from your key personas and customers) ...

It’s all about making sure the PMM and PM team have shared goals. And in the event an interesting opportunity arises, you can build a business case that supports accelera...

Partner with digital marketing to understand the source that drove the user to your property, the actions they took before converting, and the page they converted on (or...