Rahul Chhabria

Rahul Chhabria

Director of Product Marketing, Sentry

AMA's

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Rahul Chhabria
Director of Product Marketing
Here's my process, I * Conduct customer and prospect research (exec team will be more likely to be bought in with data - especially from your key personas and customers)  * Consolidate findings and prepare a messaging brief using the framework we landed on.   * Present those findings to...more
Rahul Chhabria
Director of Product Marketing
* Partner with digital marketing to understand the source that drove the user to your property, the actions they took before converting, and the page they converted on (or where they dropped off). * Map out the customer journey from when landing on the website to sign up to active/conv...more
Rahul Chhabria
Director of Product Marketing
This is pretty common. In my previous life as a PM and now as a PMM, I don’t try to manage the product team and the schedule. I try to get ahead of these challenges by announcing new capabilities while they’re in development and positioning it as “coming soon”, then continuing the drumbeat all th...more
Rahul Chhabria
Director of Product Marketing
It’s all about making sure the PMM and PM team have shared goals. And in the event an interesting opportunity arises, you can build a business case that supports accelerating achieving your shared goals. In my case, PM and PMM are aligned on revenue and adoption goals. For example, when I first ...more
Rahul Chhabria
Director of Product Marketing
I try to think of our role as Contextual Educators. We’re responsible for providing the best first impression through content and being able to communicate the value of our product well enough to encourage someone to sign up or start a trial. That means testing messaging at scale across multiple ...more
Credentials & Highlights
Director of Product Marketing at Sentry
Product Marketing AMA Contributor
Lives In San Jose, California