AMA: ServiceNow Director of Product Marketing, Don Fuss on Go-To-Market Strategy
August 20 @ 11:00AM PT
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👋 Don Fuss
Hi all, I'm Don Fuss, Director of Product Marketing @ ServiceNow:
• 👋 Based in: Metro New York area
• 🧠 Top of mind: How AI is changing how marketers work
• 💬 Ask me about: How I started my career
• 🍦 Fun fact: I am an official weather observer site
• 👋 Based in: Metro New York area
• 🧠 Top of mind: How AI is changing how marketers work
• 💬 Ask me about: How I started my career
• 🍦 Fun fact: I am an official weather observer site
ServiceNow Director of Product Marketing • 8mo
Even if you're not a primary stakeholder, you can still influence GTM outcomes by focusing on these high-impact areas: Craft compelling narratives that resonate with tar...
1220 Views
1 request
ServiceNow Director of Product Marketing • 8mo
Month 1–2: Discovery & planningMonth 3: Product positioning and messagingMonth 4–5: Enablement & content creationMonth 6: Pre-Launch activitiesMonth 7: LaunchMont...
509 Views
1 request
ServiceNow Director of Product Marketing • 8mo
Surveys, focus groups, and one-on-one interviews to gather insights from sales leadership
501 Views
1 request
ServiceNow Director of Product Marketing • 8mo
Communications and PR are strategic levers that amplify GTM success.Amplifying brand awareness via press releases, media outreach, influencer engagementEstablishing cred...
561 Views
1 request
ServiceNow Director of Product Marketing • 8mo
Define clear objectivesUnderstand your audienceEvaluate channel performancePrioritize based on cost and benefitTest and iterateAlign with leadership
511 Views
1 request
ServiceNow Director of Product Marketing • 8mo
1:1 Interviews Moderated by Subject Matter ExpertsOnline Discussion BoardsA/B TestingCustomer surveys and Focus Groups
1532 Views
1 request