AMA: ServiceNow Director of Product Marketing, Don Fuss on Product Marketing vs Product Management
May 12 @ 10:00AM PT
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š Don Fuss
Hi all, I'm Don Fuss, Director of Product Marketing @ ServiceNow:
ā¢ š Based in: Metro New York area
ā¢ š§ Top of mind: How AI is changing how marketers work
ā¢ š¬ Ask me about: How I started my career
ā¢ š¦ Fun fact: I am an official weather observer site
ā¢ š Based in: Metro New York area
ā¢ š§ Top of mind: How AI is changing how marketers work
ā¢ š¬ Ask me about: How I started my career
ā¢ š¦ Fun fact: I am an official weather observer site
ServiceNow Director of Product Marketing ā¢ May 12
PM KPIs are usually measured on whether the product solves customer problems effectively and delivers a strong user experience.Feature adoption and usageProduct engagemen...
446 Views
1 request
What does Product Management have to provide in their Project Briefs in order for Product Marketing to be successful?
Example: Project Briefs should include: problem, solution, etc.
ServiceNow Director of Product Marketing ā¢ May 12
The product brief should include:what customer or market problem are we solving? Why does it matter now?who is this for specifically? ICP, buyer personas, user personas, ...
542 Views
1 request
ServiceNow Director of Product Marketing ā¢ May 12
Include PMM early in the product lifecycle: PMM should participate in discovery, market validation, competitive analysis, and roadmap discussions, not just pre-launch act...
415 Views
1 request
ServiceNow Director of Product Marketing ā¢ May 12
Product Management owns the pricing of product with input from the Product Marketing team. In my experience over the course of my career Product Management has evaluated ...
479 Views
1 request