AMA: ServiceNow Director, Platform and AI Product Marketing, Sharadhi (Gadagkar) Patel on Go-To-Market Strategy
August 21 @ 9:00AM PT
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ServiceNow Senior Director, Platform and AI Product Marketing • 8mo
When you’re new, the key is to show value quickly without trying to solve every PMM problem: A few approaches that have worked for me: Start where you’re needed most. L...
593 Views
1 request
How can PMMs adapt GTM plans as early assumptions break down after launch?
Lately, I’ve found myself revisiting GTM docs I wrote just 6 weeks ago — and questioning half of it.
Most GTM plans are built on early signals:
👉 A few conversations with users
👉 Feedback from beta testers
👉 Initial market research
But then you launch.
Your assumptions meet reality — and sometimes, they don’t hold up.
Your ICP starts looking different
The messaging that resonated in interviews falls flat
So the real question is:
How do you integrate what you’ve learned — without rewriting everything from scratch?
ServiceNow Senior Director, Platform and AI Product Marketing • 8mo
Candidly, I think breaking assumptions after launch is just part of the job! A GTM plan is never “full baked”, I think of it as a hypothesis (backed by market research a...
1112 Views
1 request
ServiceNow Senior Director, Platform and AI Product Marketing • 8mo
For me, the most effective way has been getting as close to the customer conversation as possible. I test my messaging with customer focus groups, listen to sales calls, ...
555 Views
1 request
ServiceNow Senior Director, Platform and AI Product Marketing • 8mo
I love the idea behind this question! Here are some ways I've done this in the past: Create teaser content. Short clips, "launch trailer", planting the customer challen...
598 Views
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ServiceNow Senior Director, Platform and AI Product Marketing • 8mo
Love this question! One thing I won't do is lead a launch with features over the actual problem it's solving for your customers. Features should change and get enhanced, ...
528 Views
1 request
ServiceNow Senior Director, Platform and AI Product Marketing • 8mo
This can vary from company to company, but the typical core GTM stakeholders are usually leaders from Product, Sales, Marketing, and CS. Product makes sure the story conn...
774 Views
2 requests
ServiceNow Senior Director, Platform and AI Product Marketing • 8mo
When budget is tight, the first filter I use is audience: where are my buyers actually paying attention, and what will feel credible coming from us. This of course can va...
518 Views
1 request