AMA: ServiceNow Director, Platform and AI Product Marketing, Sharadhi (Gadagkar) Patel on Stakeholder Management
May 15 @ 9:00AM PT
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ServiceNow Senior Director, Platform and AI Product Marketing • 1y
I made a similar jump and learned that what matters most is not whether you’ve done enterprise before, but whether you can think strategically, influence cross-functional...
7763 Views
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What role does PMM play in Enterprise Product Marketing when every deal is a little different?
We have a good sense of our ICP, but things aren't as scalable and it's very customer-specific.
ServiceNow Senior Director, Platform and AI Product Marketing • 1y
The nature of enterprise deals is that each one will be a little different, that’s the biggest shift when selling upstream. You’re navigating complex buying groups, custo...
1790 Views
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ServiceNow Senior Director, Platform and AI Product Marketing • 1y
This is a great question, and I've seen so many projects get stalled because of "too many cooks in the kitchen". I've found the key is to listen broadly, but decide decis...
1939 Views
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ServiceNow Senior Director, Platform and AI Product Marketing • 1y
Quick wins is one of the most important ways to build trust fast. Here are some lightweight ways I've used to create value for core, cross-functional teams: Product:– Ju...
977 Views
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ServiceNow Senior Director, Platform and AI Product Marketing • 1y
This is a muscle you will continue to flex, anytime you start a new role or at a new company. Soft skills go a long way here. When you're new, your best strategy is to l...
1653 Views
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ServiceNow Senior Director, Platform and AI Product Marketing • 1y
Stakeholder priorities aren’t static, they should change based on company goals, your role, and where there are the biggest gaps. I always start by asking: "What outcomes...
1180 Views
1 request