AMA: Shopify Senior Product Marketing Lead, Robin Fontaine on Influencing the Product Roadmap

April 17 @ 10:00AM PT

View AMA Answers

Ask me anything

AMA Page

👋 Robin Fontaine

Hi all, Robin Fontaine here! Excited to connect and learn from you all. 👋

💼 Job: Sr Product Marketing Lead, Shopify

📍 Location: Los Angeles

🍦 Favorite ice cream flavor: Coffee

How far out does a product roadmap typically go, and to what level of detail (by month or quarter) is the commitment by Product?

Robin Fontaine•

Shopify Senior Product Marketing Lead • 1y

Every company and sometimes each team within a company can have a different approach to this. As a Product Marketer, you need to build some flexibility and contingencies ...

1086 Views

1 request

How would you approach building a research program that helps set or validate the product-vision and direction, not just in terms of how features should be built but also in terms of what opportunities to attack? What would this process look like?

Robin Fontaine•

Shopify Senior Product Marketing Lead • 1y

A strong research program should include both qualitative and quantitative data. And if you're strapped for time and resources, which we often are, the best place to star...

896 Views

1 request

How do you go about creating a product marketing plan from scratch for an early stage start-up?

What are the components (I assume competitive analysis, buyers, etc)?

Robin Fontaine•

Shopify Senior Product Marketing Lead • 1y

It's been a while since I was at an early stage startup, but I find the process isn't that different than working on on early stage product within an established company,...

5547 Views

1 request

what data you prioritize to share with product to influence their roadmap

Robin Fontaine•

Shopify Senior Product Marketing Lead • 1y

Data is indeed powerful for influencing if you are able to spot a clear trend that points to a specific product reccomendation. But I have found that qualitative evidence...

786 Views

1 request