AMA: Shopify Senior Product Marketing Lead, Stephanie Kelman on Product Marketing vs Product Management
December 16 @ 10:00AM PT
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👋 Stephanie Kelman
I’ve been in product for over 17 years and I love it! I’ve done everything from inspirational consumer brands like Nike and Abercrombie to tech innovators like Shopify. I love bringing new products to market and growing teams. Contributing to this community brings me joy.
Shopify Senior Product Marketing Lead • 4mo
Ah, this is the eternal PMM struggle! I've seen so many product marketers feel like they're just the "launch checklist people" or the team that makes things sound pretty ...
787 Views
2 requests
Shopify Senior Product Marketing Lead • 4mo
This is such a good question because honestly, the PM/PMM dance can get messy - especially when you're in the thick of a launch and everyone's stressed. I've been in thos...
818 Views
2 requests
Shopify Senior Product Marketing Lead • 4mo
Oh man, the pricing question! This is probably one of the biggest sources of confusion between PMs and PMMs. I've literally seen spreadsheet battles over who gets final s...
793 Views
2 requests
Shopify Senior Product Marketing Lead • 4mo
Ooh, customer feedback ownership - this is where things get really spicy! I've been in so many orgs where customer feedback is like a hot potato that everyone wants credi...
727 Views
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What specific areas of roadmap influence do you think product marketing can help the most with?
Is it the decision of what features to actually build based on customer feedback and marketing opportunity OR more so naming, branding and how we position and target features?
Shopify Senior Product Marketing Lead • 4mo
Okay, real talk - this is THE question that determines whether PMMs feel like strategic partners or just the folks who execute launches, right? I've been in roles where P...
821 Views
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Shopify Senior Product Marketing Lead • 4mo
Here's the real talk: You're probably better suited for PM if you find yourself more energized by solving hard problems instead of inspiring users with great storytelling...
1264 Views
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What does Product Management have to provide in their Project Briefs in order for Product Marketing to be successful?
Example: Project Briefs should include: problem, solution, etc.
Shopify Senior Product Marketing Lead • 4mo
Ugh, nothing worse than getting a project brief that's basically "we built this thing, make people want it, launch is next week, thanks!" I swear, half the time PMMs are ...
771 Views
2 requests