AMA: Shopify Senior Product Marketing Lead, Stephanie Kelman on Sales Enablement
June 26 @ 10:00AM PT
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👋 Stephanie Kelman
I’ve been in product for over 17 years and I love it! I’ve done everything from inspirational consumer brands like Nike and Abercrombie to tech innovators like Shopify. I love bringing new products to market and growing teams. Contributing to this community brings me joy.
Shopify Senior Product Marketing Lead • 10mo
This partnership is absolutely critical, especially in our competitive ecommerce platform space! Here's how we make it work:Our CI Partnership Process:Regular Collaborati...
1299 Views
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Shopify Senior Product Marketing Lead • 10mo
I always say the earlier the better when looping in cross-functional teams for GTM. There's a lot to learn from each other on positioning and messaging. Often times, our ...
975 Views
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Shopify Senior Product Marketing Lead • 10mo
Our stack has evolved over time, and I've learned that integrations between tools is often more important than individual feature sets. We are optimizing big time with AI...
1662 Views
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Shopify Senior Product Marketing Lead • 10mo
Great question! Our end-to-end process is definitely segmented based on both funnel stage and lead type. We have different journeys based on if they are a net-new custome...
2758 Views
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Shopify Senior Product Marketing Lead • 10mo
The Eternal PMM Challenge! Balancing sales requests with actual business impact requires a clear triage framework. I strongly consider (and usually say yes to) requests t...
816 Views
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Shopify Senior Product Marketing Lead • 10mo
Adoption is the make-or-break challenge! Here's what actually works:Make It Stupidly Easy:Integrate into existing workflows - Content suggestions pop up in Salesforce bas...
695 Views
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Shopify Senior Product Marketing Lead • 10mo
Great example from our Shopify Plus positioning:Initially, we positioned Plus heavily around "enterprise-grade scalability and customization" - very feature-focused messa...
1298 Views
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