AMA: Shopify Senior Product Marketing Lead, Stephanie Kelman on Stakeholder Management
September 10 @ 10:00AM PT
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👋 Stephanie Kelman
I’ve been in product for over 17 years and I love it! I’ve done everything from inspirational consumer brands like Nike and Abercrombie to tech innovators like Shopify. I love bringing new products to market and growing teams. Contributing to this community brings me joy.
Shopify Senior Product Marketing Lead • 8mo
Let's get real about one of the trickiest parts of PMM life—getting stakeholders to not just nod along but actually deliver quality work on time!Creating Accountability T...
673 Views
1 request
Shopify Senior Product Marketing Lead • 8mo
Great question! I bombed a few executive presentations early on by going too deep into the weeds. Now I always ask myself: "If they had only 2 minutes to hear this, what ...
2206 Views
2 requests
Shopify Senior Product Marketing Lead • 8mo
Ah, prioritization is the eternal struggle! Getting leadership aligned behind your product marketing efforts can feel like herding cats wearing AirPods. Here's my approac...
906 Views
1 request
Shopify Senior Product Marketing Lead • 8mo
Team relationships are everything in product marketing! When you're the bridge between product and marketing, those connections determine whether you're seen as a strateg...
847 Views
1 request
Shopify Senior Product Marketing Lead • 8mo
Getting product data from busy (or sometimes protective) PMs can feel like pulling teeth. Here's my playbook:Build the Relationship First, Ask Questions LaterBecome their...
576 Views
2 requests
When doing an annual marketing plan, what frameworks and information do you use to build your plan so that you can communicate and collaborate with stakeholders?
I’m working for a startup that hasn’t done a marketing plan to date. My challenge is finding a way to get ahead of and align PMM projects to our events calendar, the product roadmap, and the product ops roadmap. We have some competitive dynamics to address and a repositioning effort to move forward.
Shopify Senior Product Marketing Lead • 8mo
I've spent about half my career in start ups. It's always the classic "build the plane while flying it" marketing challenge! Creating your first marketing plan when you'v...
611 Views
1 request