AMA: Shopify VP Global Head of Product Marketing, Desiree Motamedi on Multi-Year Product Launches
June 30 @ 9:00AM PST
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Shopify VP Global Head of Product Marketing, Desiree Motamedi on Multi-Year Product Launches
Top Questions
Desiree Motamedi
Salesforce CMO - Next Gen Platform • June 30
PMs are like your close family. There are lots of heightened emotions throughout a launch—good and bad. It’s a partnership that must stay rigid because they truly are your partner in crime. Some of the best PMs I’ve worked with have challenged me and honestly, I value that. Making sure that you h......Read More
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Desiree Motamedi
Salesforce CMO - Next Gen Platform • June 30
I like to use the GTM T-shirt sizing exercise to prepare for launches. It involves first figuring out the level of resources you’ll need to GTM, then fine-tuning the criteria needed to make it the most successful it could possibly be. At this point, you want to assess things such as product value......Read More
784 Views
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Desiree Motamedi
Salesforce CMO - Next Gen Platform • June 30
Of course there are a number of things that can go wrong when launching a product, but I think the most impactful lesson I’ve learned to date is that you must be prepared for both the good and the bad outcomes of a launch. In a previous position at Adobe, I was working on the CS 5.5 launch that r......Read More
631 Views
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Desiree Motamedi
Salesforce CMO - Next Gen Platform • June 30
Aligning with the product team BEFORE launch is key. Take the time to set your expectations and benchmarks. There are a variety of considerations here, of course: awareness, adoption, engagement, to name a few. In my experience, fine-tuning these benchmarks a little bit goes a long way. Acknowled......Read More
619 Views
2 requests
I want to know how to get my product team to support efforts outline the desired product benefits, so we can discuss a marketing plan earlier in the process. I'd also like advice on how to let them know, in as kind a way as possible, that some improvements/repairs should probably not be launched because it's the natural progression of our product's capabilities.
I'm rather new to PMM and started with a new company remotely, so I'm excited to hear any advice on working remotely with all our different stakeholders without back to back meetings.
Desiree Motamedi
Salesforce CMO - Next Gen Platform • June 30
This looks like 2 questions, but it goes back to your relationship with product managers - you need to make sure they bring you into the process very early on when they are prototyping the feature/product. You want to understand what they are trying to solve, so you can align on what the GTM coul......Read More
385 Views
1 request
Desiree Motamedi
Salesforce CMO - Next Gen Platform • June 30
This is just timely, but we just shipped Shopify Editions. One thing that became clear for the Shopify organization is that with all of the product launches across different teams, you have to be sure to keep up with all of them—especially the ones that are rolling out on an ongoing basis. When a......Read More
298 Views
2 requests
Desiree Motamedi
Salesforce CMO - Next Gen Platform • June 30
Everything starts with product. We make it a best practice to learn the goals of the product organization, then look at how the PMMs’ work ties back to them. Personally, I report into product, and it’s worth noting that a lot of PMMs do not. Reporting into product helps me ensure that, as a compa......Read More
1036 Views
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Desiree Motamedi
Salesforce CMO - Next Gen Platform • June 30
We used to host a developer conference at Shopify called Unite where we’d speak on updated product releases either in-person or online, but as time has gone on, traditional marketing is changing. It was time that we acknowledge that and change the way we bring our products to market. We needed to......Read More
1023 Views
2 requests
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Shopify Senior Product Marketing Lead, Stephanie Kelman on Product Launches
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