Desiree Motamedi

AMA: Shopify VP Global Head of Product Marketing, Desiree Motamedi on Multi-Year Product Launches

June 30 @ 9:00am PST
Starts in 1mo 6d 9h 6m

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Questions must be topic related and not promotional. (250 character limit)
Top Questions
How do you know if your product launch for a transformative product bet is failing or if the bet was wrong?
What are some innovative launch activities you've done that were successful (or not so successful)?
How do you think about product launches for big strategic bets, when the product isn't "there" yet?
What's an example of a multi-year, transformative product launch, and when should a company think about having one?