AMA: Shopify VP Global Head of Product Marketing, Desiree Motamedi on Multi-Year Product Launches
June 30 @ 9:00AM PT
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👋 Desiree Motamedi
Hi all, I'm Desiree Motamedi, CMO - Next Gen Platform @ Salesforce:
• 👋 Based in: San Francisco, California
• 🧠 Top of mind: Building Agents
• 💬 Ask me about: Anything related to developers!
• 🍦 Fun fact: I was on Let's Make a Deal and won $5K with my PMM team at Facebook/Meta!
• 👋 Based in: San Francisco, California
• 🧠 Top of mind: Building Agents
• 💬 Ask me about: Anything related to developers!
• 🍦 Fun fact: I was on Let's Make a Deal and won $5K with my PMM team at Facebook/Meta!
Salesforce CMO - Next Gen Platform • 3y
This is just timely, but we just shipped Shopify Editions. One thing that became clear for the Shopify organization is that with all of the product launches across differ...
364 Views
2 requests
I want to know how to get my product team to support efforts outline the desired product benefits, so we can discuss a marketing plan earlier in the process. I'd also like advice on how to let them know, in as kind a way as possible, that some improvements/repairs should probably not be launched because it's the natural progression of our product's capabilities.
I'm rather new to PMM and started with a new company remotely, so I'm excited to hear any advice on working remotely with all our different stakeholders without back to back meetings.
Salesforce CMO - Next Gen Platform • 3y
This looks like 2 questions, but it goes back to your relationship with product managers - you need to make sure they bring you into the process very early on when they a...
449 Views
1 request
Salesforce CMO - Next Gen Platform • 3y
PMs are like your close family. There are lots of heightened emotions throughout a launch—good and bad. It’s a partnership that must stay rigid because they truly are you...
2218 Views
2 requests
Salesforce CMO - Next Gen Platform • 3y
I like to use the GTM T-shirt sizing exercise to prepare for launches. It involves first figuring out the level of resources you’ll need to GTM, then fine-tuning the crit...
917 Views
2 requests
Salesforce CMO - Next Gen Platform • 3y
Of course there are a number of things that can go wrong when launching a product, but I think the most impactful lesson I’ve learned to date is that you must be prepared...
1039 Views
3 requests
Salesforce CMO - Next Gen Platform • 3y
Aligning with the product team BEFORE launch is key. Take the time to set your expectations and benchmarks. There are a variety of considerations here, of course: awarene...
801 Views
2 requests
Salesforce CMO - Next Gen Platform • 3y
Everything starts with product. We make it a best practice to learn the goals of the product organization, then look at how the PMMs’ work ties back to them. Personally, ...
1563 Views
2 requests
Salesforce CMO - Next Gen Platform • 3y
We used to host a developer conference at Shopify called Unite where we’d speak on updated product releases either in-person or online, but as time has gone on, tradition...
1520 Views
2 requests