AMA: Snowflake Platform Product Marketing Lead, Claire Peracchio on Market Research
May 20 @ 10:00AM PT
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Snowflake Product Marketing Lead • 1y
I’d say luckily for us there isn't just one definitive top use case for generative AI in product marketing! There are of course some high-impact use cases today, both all...
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Snowflake Product Marketing Lead • 1y
Since we're focusing on market research in this AMA, here are the three skills related to that topic that I believe will be most valuable for PMMs right now:1. Strategic ...
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Snowflake Product Marketing Lead • 1y
I’d actually advocate for branching out beyond PMM and Marketing to get exposure to different functions and projects as much as possible. I think the strongest leaders de...
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Would you share a pricing and packaging strategy project you've experienced? I'm interested in understanding the project - objectives, challenges you faced, process & approach you took, data & tools used, and outcome.
I'm new to SaaS pricing strategy after MBA, and eager to learn from you here! Your insights would be incredibly valuable to me as I navigate this complex field. Really Appreciate your time and sharing!!
Snowflake Product Marketing Lead • 1y
This is a great question! As PMMs, we're uniquely positioned to drive pricing conversations because we understand both market realities and how customers get value from o...
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Snowflake Product Marketing Lead • 1y
As someone who's worked at startups and on leaner teams, I've had to find creative ways to scale market research with limited resources. The reality is that solo PMMs nee...
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Snowflake Product Marketing Lead • 1y
Good market research doesn't just inform your go-to-market strategy — it validates hypotheses and reveals the gaps between what you think customers want and what they act...
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