AMA: Snowflake Platform Product Marketing Lead, Claire Peracchio on Market Research
May 20 @ 10:00AM PT
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Snowflake Product Marketing Lead • 11mo
I’d say luckily for us there isn't just one definitive top use case for generative AI in product marketing! There are of course some high-impact use cases today, both all...
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Snowflake Product Marketing Lead • 11mo
Since we're focusing on market research in this AMA, here are the three skills related to that topic that I believe will be most valuable for PMMs right now:1. Strategic ...
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Snowflake Product Marketing Lead • 11mo
I’d actually advocate for branching out beyond PMM and Marketing to get exposure to different functions and projects as much as possible. I think the strongest leaders de...
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Would you share a pricing and packaging strategy project you've experienced? I'm interested in understanding the project - objectives, challenges you faced, process & approach you took, data & tools used, and outcome.
I'm new to SaaS pricing strategy after MBA, and eager to learn from you here! Your insights would be incredibly valuable to me as I navigate this complex field. Really Appreciate your time and sharing!!
Snowflake Product Marketing Lead • 11mo
This is a great question! As PMMs, we're uniquely positioned to drive pricing conversations because we understand both market realities and how customers get value from o...
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Snowflake Product Marketing Lead • 11mo
As someone who's worked at startups and on leaner teams, I've had to find creative ways to scale market research with limited resources. The reality is that solo PMMs nee...
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Snowflake Product Marketing Lead • 11mo
Good market research doesn't just inform your go-to-market strategy — it validates hypotheses and reveals the gaps between what you think customers want and what they act...
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