AMA: Snowflake Platform Product Marketing Lead, Claire Peracchio on Platform and Solutions Product Marketing
December 3 @ 10:00AM PT
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How do you get customers from diverse products interested in a single platform?
Let's say the company has a portfolio of complex products, each one that does something totally different, but they all work together to create a single platform. But here's the catch: customers are used to buying individual products vs the platform. How do you make that switch and roll it out to existing customers and the rest of the market?
Snowflake Product Marketing Lead • 5mo
Right now is the perfect time to drive this shift. Leaders are under pressure to fund AI initiatives with flat budgets. Consolidation is a great way to do that, meaning t...
1435 Views
2 requests
Snowflake Product Marketing Lead • 5mo
This is one of the hardest pivots to navigate because you're changing how customers buy, how sales teams sell, and how the market perceives your value — and that change d...
1028 Views
2 requests
Snowflake Product Marketing Lead • 5mo
Rolling out platform messaging at scale is challenging because you can't rely on a single training session. Reps need repeated exposure, practical tools, and proof that t...
852 Views
2 requests
Snowflake Product Marketing Lead • 5mo
The trick is building a hierarchy where each individual product can stand on its own but clearly ladders up to the overarching platform story. Lots of companies screw thi...
885 Views
2 requests
How to create a strategy for solution selling?
Most B2B companies have a strategy for solution selling. How do they do it? How do they know which use cases or industries to focus on? How do you go from having the research to delivering the strategy for solution selling?
Snowflake Product Marketing Lead • 5mo
Solution selling isn't just bundling products into a new offering and slapping a catchy name on it. The best strategies identify high-value customer problems that natural...
904 Views
1 request
Snowflake Product Marketing Lead • 5mo
There's a real difference, and mixing them up is a fast way to confuse everyone!Platform marketing sells the underlying infrastructure, the foundation that makes multiple...
815 Views
1 request