AMA: Splunk Director, Product Marketing, Rinita Datta on Messaging
February 17 @ 10:00AM PT
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👋 Rinita Datta
I’m currently a Product Marketing Director at Splunk, a Cisco company. I lead a team of 10 rockstars covering product-led growth, developer marketing and community product management functions. Spanning the financial services and tech sectors, I have a strong background in shaping product and engineering strategy, architecting full-stack technical solutions, hiring and mentoring direct reports, launching data-driven marketing programs, and enhancing customer experiences. I am passionate about learning new things, leveraging data to solve complex business problems, and delivering customer value.
https://www.linkedin.com/in/rinitadatta/
https://www.linkedin.com/in/rinitadatta/
Splunk Director, Product Marketing | Formerly Morgan Stanley • 2mo
The best way to measure how well your messaging is working is to track metrics like opportunity stage and trial-to-paid conversion rates, and watch for positive shifts in...
379 Views
2 requests
Splunk Director, Product Marketing | Formerly Morgan Stanley • 2mo
A/B testing is difficult in B2B as sales cycles are long and more often than not, there’s not enough volume to prove statistical significance. Even so, here are some thin...
2016 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 2mo
Yes, multiple teams influence growth, meaning they are responsible for growth. At the same time, PMM is accountable for building the foundational messaging and marketing ...
393 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 2mo
This is the process I have usually followed:Get all your key stakeholders on a call and align on the objective first. What would success look like? Is there a metric that...
495 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 2mo
All you need is a repeatable narrative report that ties your initiatives and efforts for a release or a quarter to the resulting revenue impact, change in market percepti...
392 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 2mo
Simply put, if your cross-functional stakeholders change behavior or execute differently based on conversations with you, you have influence. If they nod politely and not...
342 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 2mo
What your buyers care about changes as your product matures towards market leadership. At the earliest stages, you show the vision and sell ‘possibility’. Then comes cust...
376 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 2mo
Here are a few ways you can test for message market fit before investing heavily in campaigns:Hire a research firm to do message testing with your ICP through interviews ...
382 Views
1 request