AMA: Square Head of Product Marketing, Square for Retail, Christina Dam on Influencing the Product Roadmap

At Square, the product development functions all work really collaboratively and share a customer-driven approach. This means that product designers, product managers and...

This is a great question and one that unfortunately can happen quite often. Whether it’s sales training or another aspect of the GTM plan, it can be challenging to get al...

Assuming product(s) are being built to grow and last the test of time, there should always be a balance of building for short-term vs. long-term impact. The exact balance...

Great question and I would be very curious to hear how other companies do this! I mentioned in an earlier question that Square is very collaborative, and that means there...

My first piece of advice is to reframe ‘conflicting voices’ as different perspectives. When you think about it as different perspectives, it removes the negative connotat...

This is a great question and a situation that many PMMs will find themselves in at some point in time! A few thoughts here: Building trust takes time: Before you can be...

I like to think of Product Marketers as co-owners of their product(s). It is PMM’s responsibility, alongside Product Management, to build a successful product and drive k...