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Christina Dam

Christina Dam

Vice President, Brand & Product Marketing, Lightspeed Commerce

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Christina Dam
Christina Dam
Lightspeed Commerce Vice President, Brand & Product MarketingOctober 14
Great question and I would be very curious to hear how other companies do this! I mentioned in an earlier question that Square is very collaborative, and that means there is a mix of formal, and informal, ways in which we deliver customer feedback.  Formal research / customer feedback studies:...Read More
19823 Views
Christina Dam
Christina Dam
Lightspeed Commerce Vice President, Brand & Product MarketingOctober 14
This is a great question and a situation that many PMMs will find themselves in at some point in time! A few thoughts here: 1. Building trust takes time: Before you can be seen as a strategic partner, you need to build trust with the team and demonstrate you know and understand what the...Read More
6459 Views
Christina Dam
Christina Dam
Lightspeed Commerce Vice President, Brand & Product MarketingOctober 14
I like to think of Product Marketers as co-owners of their product(s). It is PMM’s responsibility, alongside Product Management, to build a successful product and drive key business metrics. With this framing comes a responsibility for PMMs to own the success of a product not just at its initial ...Read More
1783 Views
Christina Dam
Christina Dam
Lightspeed Commerce Vice President, Brand & Product MarketingOctober 14
Assuming product(s) are being built to grow and last the test of time, there should always be a balance of building for short-term vs. long-term impact. The exact balance between those two can vary depending on the vision and goals of the business.  In my experience, we spend the most time dis...Read More
1455 Views
Christina Dam
Christina Dam
Lightspeed Commerce Vice President, Brand & Product MarketingOctober 14
My first piece of advice is to reframe ‘conflicting voices’ as different perspectives. When you think about it as different perspectives, it removes the negative connotations associated with conflict, and can be easier to dig into the perspectives themselves (vs. getting caught up in the discomfo...Read More
895 Views
Christina Dam
Christina Dam
Lightspeed Commerce Vice President, Brand & Product MarketingOctober 14
At Square, the product development functions all work really collaboratively and share a customer-driven approach. This means that product designers, product managers and product marketers are all providing data and insights about the audience, and then collaborate on product/feature discovery to...Read More
724 Views
Christina Dam
Christina Dam
Lightspeed Commerce Vice President, Brand & Product MarketingOctober 14
This is a great question and one that unfortunately can happen quite often. Whether it’s sales training or another aspect of the GTM plan, it can be challenging to get all the timelines to sync up -- especially if the PMM hasn’t been looped in early enough to prepare the GTM plan and deliverables...Read More
672 Views
Credentials & Highlights
Vice President, Brand & Product Marketing at Lightspeed Commerce
Formerly Apple, Electronic Arts, Digitas
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Growth Product Marketing, Product Marketing Soft and Hard Skills, SMB Product Marketi...more