Christina Dam

Christina Dam

Head of Product Marketing, Square for Retail, Square

Content

Christina Dam
Christina Dam
Square Head of Product Marketing, Square for RetailOctober 14
Great question and I would be very curious to hear how other companies do this! I mentioned in an earlier question that Square is very collaborative, and that means there is a mix of formal, and informal, ways in which we deliver customer feedback.  Formal research / customer feedback studies:......Read More
16968 Views
Christina Dam
Christina Dam
Square Head of Product Marketing, Square for RetailOctober 14
This is a great question and a situation that many PMMs will find themselves in at some point in time! A few thoughts here: 1. Building trust takes time: Before you can be seen as a strategic partner, you need to build trust with the team and demonstrate you know and understand what the......Read More
3664 Views
Christina Dam
Christina Dam
Square Head of Product Marketing, Square for RetailOctober 14
I like to think of Product Marketers as co-owners of their product(s). It is PMM’s responsibility, alongside Product Management, to build a successful product and drive key business metrics. With this framing comes a responsibility for PMMs to own the success of a product not just at its initial ......Read More
1443 Views
Christina Dam
Christina Dam
Square Head of Product Marketing, Square for RetailOctober 14
Assuming product(s) are being built to grow and last the test of time, there should always be a balance of building for short-term vs. long-term impact. The exact balance between those two can vary depending on the vision and goals of the business.  In my experience, we spend the most time dis......Read More
1244 Views
Christina Dam
Christina Dam
Square Head of Product Marketing, Square for RetailOctober 14
My first piece of advice is to reframe ‘conflicting voices’ as different perspectives. When you think about it as different perspectives, it removes the negative connotations associated with conflict, and can be easier to dig into the perspectives themselves (vs. getting caught up in the discomfo......Read More
850 Views
Christina Dam
Christina Dam
Square Head of Product Marketing, Square for RetailOctober 14
At Square, the product development functions all work really collaboratively and share a customer-driven approach. This means that product designers, product managers and product marketers are all providing data and insights about the audience, and then collaborate on product/feature discovery to......Read More
701 Views
Christina Dam
Christina Dam
Square Head of Product Marketing, Square for RetailOctober 14
This is a great question and one that unfortunately can happen quite often. Whether it’s sales training or another aspect of the GTM plan, it can be challenging to get all the timelines to sync up -- especially if the PMM hasn’t been looped in early enough to prepare the GTM plan and deliverables......Read More
630 Views
Credentials & Highlights
Head of Product Marketing, Square for Retail at Square
Formerly Apple, Electronic Arts, Digitas
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Product Marketing Career Path, SMB Product Marketing, Product Marketing Soft and Hard......more