AMA: Square Head of Product Marketing, Square Staff, Amy Loh on Building a Product Marketing Team
April 13 @ 10:00AM PT
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One area that I generally push to understand is the ability to tie their work to business impact. I've interviewed many candidates who have led impressive product launche...
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I've worked with many PMM teams at Square, and the best ones put the customer experience front and center. PMM teams are organized in different ways -- by product, channe...
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It's important to make a plan but plans should change when presented with new information. PMMs on my team are aligned to sprint teams within our organization so that w...
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I'm lucky that we have great partners in Sales who have developed processes for sales training and enablement. The main challenge is once you roll it out - how do you ge...
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Every market is likely facing different challenges. A more mature market may be tapping into new audiences to drive growth while a newly launched market lacks awareness o...
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How can you allot more time to strategy and larger picture items when you're leading a smaller PMM team (less than 3 total ppl)?
Leading a smaller PMM team means you're still in the weeds many times and it can get difficult to make time for strategical thinking—topics that need to be discussed and brought up with leadership. Any tips on how to balance that?
While leading a smaller team means you're often still in the weeds, it also means you're closer to the customer and metrics. That's a huge advantage to influencing the st...
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What KPI's do you set and track for your product marketing team?
How do you measure success for a product launch?
It's important to set KPIs that directly tie to the overall business or organization's goals. My organization has a P&L so we have a revenue target that we must hit w...
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