Amy Loh

Head of Product Marketing, Square Staff, Square

Content

What KPI's do you set and track for your product marketing team?

Amy Loh

Square Head of Product Marketing, Square Staff • April 13

It's important to set KPIs that directly tie to the overall business or organization's goals. My organization has a P&L so we have a revenue target that we must hit with assumptions around growth and retention for each product. I expect every PMM to understand how we're tracking against that grow......Read More

1991 Views

Describe the best PMM team you've been part of, and what aspects made it stand out from the rest. What are some things we could actively employ to our own teams to make it the best PMM team they've been part of?

Amy Loh

Square Head of Product Marketing, Square Staff • April 13

I've worked with many PMM teams at Square, and the best ones put the customer experience front and center. PMM teams are organized in different ways -- by product, channel, stage in funnel, or customer segment. This can lead to individual PMMs optimizing for their own KPIs, creating a disjointed ......Read More

1798 Views

What's the biggest weakness you see among experienced candidates for product marketing positions?

Amy Loh

Square Head of Product Marketing, Square Staff • April 13

One area that I generally push to understand is the ability to tie their work to business impact. I've interviewed many candidates who have led impressive product launches or been part of a big growth story. When they speak about their experience, I try to understand why they decided to go in a s......Read More

1794 Views

How do you roll out new collateral, content, and product training to a remote sales team?

Amy Loh

Square Head of Product Marketing, Square Staff • April 13

I'm lucky that we have great partners in Sales who have developed processes for sales training and enablement. The main challenge is once you roll it out - how do you get them to retain the knowledge and utilize the content? * Highlight how your product can help them achieve their targets - Sa......Read More

1704 Views

How do you stay aligned while agile?

Amy Loh

Square Head of Product Marketing, Square Staff • April 13

It's important to make a plan but plans should change when presented with new information. PMMs on my team are aligned to sprint teams within our organization so that we have a small team of PMM, PM, Engineering, Design, and Data. They have their own rituals and practices that allow them to d......Read More

1631 Views

What are some unexpected challenges when it comes to influencing and creating a product marketing strategy with a global team?

Amy Loh

Square Head of Product Marketing, Square Staff • April 13

Every market is likely facing different challenges. A more mature market may be tapping into new audiences to drive growth while a newly launched market lacks awareness or feature parity. When creating a global strategy, it's important to recognize the unique challenges of different markets by st......Read More

1590 Views

How can you allot more time to strategy and larger picture items when you're leading a smaller PMM team (less than 3 total ppl)?

Amy Loh

Square Head of Product Marketing, Square Staff • April 13

While leading a smaller team means you're often still in the weeds, it also means you're closer to the customer and metrics. That's a huge advantage to influencing the strategy! Here are a few suggestions: * Connect with leadership and understand when strategy discussions or milestones are t......Read More

1581 Views

Credentials & Highlights

Head of Product Marketing, Square Staff at Square