Amy Loh

It's important to set KPIs that directly tie to the overall business or organization's goals. My organization has a P&L so we have a revenue target that we must hit w...

It's important to make a plan but plans should change when presented with new information. PMMs on my team are aligned to sprint teams within our organization so that w...

One area that I generally push to understand is the ability to tie their work to business impact. I've interviewed many candidates who have led impressive product launche...

I've worked with many PMM teams at Square, and the best ones put the customer experience front and center. PMM teams are organized in different ways -- by product, channe...

I'm lucky that we have great partners in Sales who have developed processes for sales training and enablement. The main challenge is once you roll it out - how do you ge...

While leading a smaller team means you're often still in the weeds, it also means you're closer to the customer and metrics. That's a huge advantage to influencing the st...

Every market is likely facing different challenges. A more mature market may be tapping into new audiences to drive growth while a newly launched market lacks awareness o...

Diverse experiences make you a better partner even if your goal is to be a VP of Product Marketing.Even if your ultimate goal is to become a VP of Product Marketing, prod...

Staying at one company can be beneficial if you're still learning and increasing your impact.I don't regret my eight and a half years at Square - it was a career-defining...

The focus on positioning and messaging depends on the product's lifecycle stage.It's difficult to give a specific percentage because it depends on what phase your product...