AMA: Optimizely Former Senior Director of Product Marketing, Robin Pam on Product Marketing

Apple is the gold standard in my book. They have a strong point of view and aesthetic, and every product has a story, launch, and campaign behind it. Square has emulated ...

Your list seems like a solid place to start. I'd categorize tools into a few areas: Collaboration and communication: Writing and presenting is a huge part of the PMM rol...

In an enterprise B2B business, you’ll often be working closely with customer success and product management on driving adoption post-launch. Marketing can provide air cov...

As a product marketer, you’re often working across a business line, and a result you’re often responsible, on your own, for very few of the metrics that indicate the heal...

There’s no one typical product marketing career path. Product marketers are often utility players, and get into product marketing from a wide range of backgrounds like co...