AMA: Stripe Head of Product Marketing, APAC, Ben Rawnsley-Johnson on Product Marketing Skills

July 21 @ 8:00AM PT

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We will email you Ben's answers to these questions after the event in case you can't make it.

In the age of AI what activities will get automated and skills should we focus on??
When you're building PMM skills in a region where buyer context and competitive dynamics are fundamentally different from where your global messaging was built, what do you have to unlearn first?
How would you recommend Product Marketing Managers improve their messaging skills?
What core skills should new product marketing managers learn first?

I'm new to PMM. What should I learn first to ground me in the foundation of PMM.
How do you think about long term career in full stack vs niche marketing areas like competitive?
What product marketing skills are more important as AI becomes foundational to how we work?
How do you stay relevant when it seems much of the knowledge work can be automated?
With the pace of AI launches and development, how are you as PMMs dealing with the distribution problem?
How to pivot from marketing to Product marketing
What product marketing skills do you no longer need to master because of AI?
As a freelance content writer, how can I transition into product marketing?
As AI tools flatten execution speed across teams, what's the new bar for a PMM to be genuinely irreplaceable — and how are you raising that bar in your own work?
When a PMM is embedded in a product org moving faster than market feedback can keep up, how do you keep positioning grounded in real buyer insight rather than internal assumptions?
What's the most common mistake senior PMMs make when transitioning from IC to team lead, and what skill did you personally have to unlearn to make that shift?

AMA: Stripe Head of Product Marketing, APAC, Ben Rawnsley-Johnson on Product Marketing Skills

Register for AMA

In the age of AI what activities will get automated and skills should we focus on??

When you're building PMM skills in a region where buyer context and competitive dynamics are fundamentally different from where your global messaging was built, what do you have to unlearn first?

How would you recommend Product Marketing Managers improve their messaging skills?

What core skills should new product marketing managers learn first?

How do you think about long term career in full stack vs niche marketing areas like competitive?

What product marketing skills are more important as AI becomes foundational to how we work?

How do you stay relevant when it seems much of the knowledge work can be automated?

With the pace of AI launches and development, how are you as PMMs dealing with the distribution problem?

How to pivot from marketing to Product marketing

What product marketing skills do you no longer need to master because of AI?

As a freelance content writer, how can I transition into product marketing?

As AI tools flatten execution speed across teams, what's the new bar for a PMM to be genuinely irreplaceable — and how are you raising that bar in your own work?

When a PMM is embedded in a product org moving faster than market feedback can keep up, how do you keep positioning grounded in real buyer insight rather than internal assumptions?

What's the most common mistake senior PMMs make when transitioning from IC to team lead, and what skill did you personally have to unlearn to make that shift?