AMA: Superhuman Director, Head of Product Marketing, Alex Rodrigues on Pricing and Packaging
September 2 @ 9:00AM PT
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Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 8mo
Price increases work best when they’re paired with meaningful customer value. It’s natural to adjust pricing as your product grows, but unless you were seriously undercha...
1019 Views
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Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 8mo
I love this question! It actually took me longer than I wanted to get involved in pricing, so I’m glad you’re thinking about it early. Pricing sits right at the intersect...
872 Views
1 request
What is your approach to a new feature launch and how to price & package it in relation to existing plan tiers?
E.g. Should the new feature be an add-on or bundled? Should there be an increase in price?
Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 8mo
There are a lot of angles to this question — and it’s especially relevant in the AI era, where powerful features often carry hefty costs to run. The right approach usuall...
742 Views
1 request
Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 8mo
The right methodology really depends on the shape of your business and what you’re optimizing for. In my experience, the most effective pricing work usually blends a few ...
1070 Views
1 request