Alex Rodrigues

Aligning on a product launch process internally avoids last-minute surprises and ensures launches have the most impact. Here's the framework I’ve found most effective:1. ...

AI has become one of our go-to collaborators for research — not because it replaces our instincts, but because it accelerates the work and surfaces insights faster. Here'...

We focus on three main areas to ensure every launch is better than the last:1. Reporting cadenceWe gather data and feedback at set intervals to track impact and learnings...

It all comes down to customer feedback—both the qualitative stories and the quantitative summaries that show the scope and importance of the responses. While larger trend...

Shipping as much customer value as possible is always the goal, but it can create a challenge when you’re trying to craft a consistent narrative throughout the year. The ...

The right methodology really depends on the shape of your business and what you’re optimizing for. In my experience, the most effective pricing work usually blends a few ...

Price increases work best when they’re paired with meaningful customer value. It’s natural to adjust pricing as your product grows, but unless you were seriously undercha...

I love this question! It actually took me longer than I wanted to get involved in pricing, so I’m glad you’re thinking about it early. Pricing sits right at the intersect...

There are a lot of angles to this question — and it’s especially relevant in the AI era, where powerful features often carry hefty costs to run. The right approach usuall...

Everything starts with clarity on who we’re building for. That means defining the audience where we believe we can create and capture the most meaningful value — especial...