Content
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 1y
Aligning on a product launch process internally avoids last-minute surprises and ensures launches have the most impact. Here's the framework I’ve found most effective:1. ...
15562 Views
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 11mo
AI has become one of our go-to collaborators for research — not because it replaces our instincts, but because it accelerates the work and surfaces insights faster. Here'...
13672 Views
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 1y
We focus on three main areas to ensure every launch is better than the last:1. Reporting cadenceWe gather data and feedback at set intervals to track impact and learnings...
10541 Views
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 1y
It all comes down to customer feedback—both the qualitative stories and the quantitative summaries that show the scope and importance of the responses. While larger trend...
7875 Views
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 1y
Shipping as much customer value as possible is always the goal, but it can create a challenge when you’re trying to craft a consistent narrative throughout the year. The ...
5090 Views
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 7mo
The right methodology really depends on the shape of your business and what you’re optimizing for. In my experience, the most effective pricing work usually blends a few ...
1066 Views
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 7mo
Price increases work best when they’re paired with meaningful customer value. It’s natural to adjust pricing as your product grows, but unless you were seriously undercha...
1002 Views
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 7mo
I love this question! It actually took me longer than I wanted to get involved in pricing, so I’m glad you’re thinking about it early. Pricing sits right at the intersect...
864 Views
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 7mo
There are a lot of angles to this question — and it’s especially relevant in the AI era, where powerful features often carry hefty costs to run. The right approach usuall...
738 Views
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 11mo
Everything starts with clarity on who we’re building for. That means defining the audience where we believe we can create and capture the most meaningful value — especial...
556 Views
Credentials & Highlights
Senior Director, Head of Product Marketing, Mail at Superhuman
Formerly Google, Plaid, early Venmo
Top Product Marketing Mentor List
Studied at University of Pennsylvania
Lives In San Francisco, CA
Knows About Pricing and Packaging, Segmentation, Personas, Messaging Strategy, Product Launches, ...more