AMA: Superhuman Head of Product Marketing, Alex Rodrigues on Market Research
May 21 @ 9:00AM PT
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Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 1y
Everything starts with clarity on who we’re building for. That means defining the audience where we believe we can create and capture the most meaningful value — especial...
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Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 1y
This is a classic tension — and a totally valid one. Account Managers and CSMs are juggling a lot, and their job is to protect (and grow) the relationship. Ours is to lea...
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How do you manage market research efforts? For example, for a GTM, do you do market research in-house or with an agency?
How do PMMs work with MKT researchers or data scientists if it's in-house? Can you briefly describe the process from briefing to interpreting research work if it's external?
Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 1y
I’ve done just about every version of this — in-house, agency-led, hybrid. The right approach depends on your company’s structure, the scope of the project, and what you’...
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Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 1y
AI has become one of our go-to collaborators for research — not because it replaces our instincts, but because it accelerates the work and surfaces insights faster. Here'...
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Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 1y
This is a great question — because it gets at the heart of how Product Marketing and Product Management work together. At its best, research isn’t siloed between these fu...
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