AMA: Superhuman Head of Product Marketing, Alex Rodrigues on Product Launches
January 15 @ 9:00AM PT
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What do you use for internal Product Launch Process Alignment?
I am looking for a framework to use internally with executive stakeholders to align on a product launch process. Does anyone have a framework they have used successfully?
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 1y
Aligning on a product launch process internally avoids last-minute surprises and ensures launches have the most impact. Here's the framework I’ve found most effective:1. ...
15562 Views
4 requests
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 1y
We focus on three main areas to ensure every launch is better than the last:1. Reporting cadenceWe gather data and feedback at set intervals to track impact and learnings...
10541 Views
2 requests
How do you manage frequent launches without just being noise in the market and to customers?
My product team mainly launches product features and enhancements to existing products.
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 1y
Shipping as much customer value as possible is always the goal, but it can create a challenge when you’re trying to craft a consistent narrative throughout the year. The ...
5090 Views
3 requests
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 1y
It all comes down to customer feedback—both the qualitative stories and the quantitative summaries that show the scope and importance of the responses. While larger trend...
7875 Views
2 requests