AMA: SurveyMonkey Senior Director, Head of Product & Lifecycle Marketing, Morgan (Molnar) Lehmann on AI and Product Marketing
August 27 @ 10:00AM PT
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👋 Morgan (Molnar) Lehmann
Hi! I lead Corporate Marketing at SurveyMonkey, which includes Product & Lifecycle Marketing, Communications, and Research. I got my start in marketing insights at Nielsen, and have been at SurveyMonkey for over a decade which is where I discovered my passion for product marketing. At SurveyMonkey, I've seen it all: pre-IPO growth-mode, going public, scaling our Enterprise motion, re-focusing on PLG, Private Equity ownership, M&A, rebrands, and more. I live in Redwood City, CA with my husband, 2 young children and golden retriever.
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 8mo
AI can be a great side kick when you have a creative block. Here are a few ways I use it:Research: To help spark ideas, I use AI to research hot/trending topics our ICP c...
1153 Views
4 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 8mo
I really like this question because things are moving/changing SO fast with AI. I recommend having (at least) 2 separate, yet cross-linked, places where you talk about AI...
1003 Views
2 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 8mo
Here are a few ways I see the PMM role evolving as AI evolves, and how to get ahead of these shifts with the right skills:Deep researchers: PMMs won't be doing 1x per yea...
725 Views
2 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 8mo
[Disclaimer: I totally used ChatGPT to help summarize my thinking & provide a relevant example :-P. I do all of the below and it works great!]The Prompt FormulaA stro...
1012 Views
2 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 8mo
This is really relevant to our PMM team at SurveyMonkey, a mostly digital business heavily influenced by organic search. AI has fundamentally changed the way people searc...
735 Views
1 request
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 8mo
I have 2 major thoughts when it comes to standing out & avoiding jargon when crafting AI messaging:Focus on customer benefits. The first recommendation, is to really ...
734 Views
1 request