AMA: SurveyMonkey Senior Director, Head of Product & Lifecycle Marketing, Morgan (Molnar) Lehmann on Messaging
February 17 @ 9:00AM PT
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👋 Morgan (Molnar) Lehmann
Hi! I lead Corporate Marketing at SurveyMonkey, which includes Product & Lifecycle Marketing, Communications, and Research. I got my start in marketing insights at Nielsen, and have been at SurveyMonkey for over a decade which is where I discovered my passion for product marketing. At SurveyMonkey, I've seen it all: pre-IPO growth-mode, going public, scaling our Enterprise motion, re-focusing on PLG, Private Equity ownership, M&A, rebrands, and more. I live in Redwood City, CA with my husband, 2 young children and golden retriever.
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2mo
Frankly? Don't. :-|Messaging doesn't exist in a vacuum, and at the very least you'll want to do some light research to gut check against existing messaging (if launching ...
2235 Views
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SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2mo
Yes, the approach to creating messaging can vary for channels (website/email/paid social, etc) and altitude (product launch vs brand campaign) but only slightly. You stil...
750 Views
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SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2mo
PMMs have it tough. So much of what we do is influencing other metrics vs owning them outright. Especially when it comes to messaging. Here are some of the metrics we loo...
763 Views
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What’s your advice when having to adapt your messaging to a new market for your product (say adapt your messaging from USA to the UK)?
What’s your advice for a global company/product: should they have a global message or adapt it to every market they sell into?
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2mo
My biggest advice is to do a bit of research to make sure you even need differentiated messaging in other markets before going through all of the trouble.Things you shoul...
688 Views
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SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2mo
Compelling messaging sits at the intersection of deep market, product, and customer understanding.If I were sitting down at a blank page & needed to craft compelling ...
662 Views
3 requests