Rayleen Hsu

AMA: TeamSnap Senior Director Consumer Product Marketing & Strategy, Rayleen Hsu on Stakeholder Management

June 17 @ 10:00AM PT
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How can we connect with stakeholders related to product marketing strategy as a new comer?
Since I am a new colleague, how can I build a relationship with internal stakeholders?
Rayleen Hsu
The Knot Worldwide Marketing Consultant | Formerly Meta, Strava, eBay, Nextdoor, TeamSnap10mo
As a new comer, it's important to demonstrate value as quickly as possible and to do it with minimal direction. When joining new companies or new teams, I've found that t...
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541 Views
3 requests
Rayleen Hsu
The Knot Worldwide Marketing Consultant | Formerly Meta, Strava, eBay, Nextdoor, TeamSnap10mo
"Feedback is a gift" as people like to say and it certainly can be. However, to ensure feedback doesn't spiral into an endless cycle of differing opinions and back and fo...
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552 Views
3 requests
Rayleen Hsu
The Knot Worldwide Marketing Consultant | Formerly Meta, Strava, eBay, Nextdoor, TeamSnap10mo
Product Marketing sits at the intersection of many cross-functional teams, especially when it comes to go-to-market and marketing campaign planning. This means that PMM h...
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1380 Views
3 requests
Rayleen Hsu
The Knot Worldwide Marketing Consultant | Formerly Meta, Strava, eBay, Nextdoor, TeamSnap10mo
Influencing the product team, and the product roadmap in particular, can sometimes be both the most challenging yet most rewarding thing to do. Product leaders are by nat...
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702 Views
3 requests
Rayleen Hsu
The Knot Worldwide Marketing Consultant | Formerly Meta, Strava, eBay, Nextdoor, TeamSnap10mo
In general, I think prioritization is less about what asks are coming from your top stakeholders and more about prioritizing the team and company's top initiatives and th...
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690 Views
3 requests