AMA: Treasure Data Director of Product Marketing, Michele Nieberding 🚀 on Product Marketing Career Path
June 12 @ 10:00AM PT
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👋 Michele Nieberding
Hi everyone!
👋 Your name and where you're located: Michele Nieberding located in the DC area (technically Reston, VA)
💼 The company you work at and your role: VP of Product Marketing at Optiversal
👀 What topics are top of mind right now: Measuring PMM impact
🤝 Topics that you can help others with: Being more effective using AI
🍦 Favorite ice cream flavor: (We won’t judge!): Cookies and cream foreverrr
👋 Your name and where you're located: Michele Nieberding located in the DC area (technically Reston, VA)
💼 The company you work at and your role: VP of Product Marketing at Optiversal
👀 What topics are top of mind right now: Measuring PMM impact
🤝 Topics that you can help others with: Being more effective using AI
🍦 Favorite ice cream flavor: (We won’t judge!): Cookies and cream foreverrr
Treasure Data Director of Product Marketing • 10mo
Moving from senior manager to director was a tricky move for me, but we got there! Some things that worked well for me:Share your goals early and often with your manager....
450 Views
2 requests
Treasure Data Director of Product Marketing • 10mo
If I had to boil it down, I’d say the most valuable upskilling to reach the manager level in PMM is about:Building influence across functions - because of course!Learning...
411 Views
2 requests
Treasure Data Director of Product Marketing • 10mo
I think LinkedIn is the easiest! You can add PDFs, videos, or links to launches, messaging frameworks, or sales enablement decks you’ve contributed to in the Featured Sec...
767 Views
2 requests
Treasure Data Director of Product Marketing • 10mo
Product Marketing Alliance (PMA) CertificationsPMA is the gold standard for PMM-specific training. They have TONS of options depending on your experience and where you wa...
474 Views
3 requests
Treasure Data Director of Product Marketing • 10mo
Not all PMMs are great writers (myself included!), so you are definitely not alone. A lot of PMMs come from technical, analytical, or project management backgrounds, and...
420 Views
2 requests
Treasure Data Director of Product Marketing • 10mo
For me, it starts with giving people real ownership. And assign them ownership of a key initiative. Let them run a launch from start to finish, have them lead a competit...
419 Views
3 requests
Treasure Data Director of Product Marketing • 10mo
Oh, this is a tricky one. Personally, Ive done sales, marketing, and then product marketing - and having that deep knowledge of other teams (how they work, what metrics t...
488 Views
3 requests
Treasure Data Director of Product Marketing • 10mo
I think PMMs have "proven" their value as strategic leaders, so we are moving from more of a "launch factory" to strategic growth driver. Which you can see as more VP of...
487 Views
2 requests
Treasure Data Director of Product Marketing • 10mo
GREAT question - for me, it was moving from an IC role into management. Even though I had led (small) teams previously, and was really strong as an IC, but it took me awh...
447 Views
3 requests
For folks coming from unconventional backgrounds (e.g. government, academia, or niche industries), what’s the best way to signal 'I belong' in in fast-moving, private-sector product marketing roles?
I’ve led product marketing efforts as a contractor in a non-traditional environment, driving positioning, launches, messaging, and cross-functional alignment. While my day-to-day responsibilities look identical to those of a PMM role, I didn’t follow a typical industry path, and that seems to make some hiring managers question the transferability of my experience. I’m hoping to learn how to better signal readiness for fast-paced, high-growth PMM roles in more traditional orgs.
Treasure Data Director of Product Marketing • 10mo
I love this question because some of the best PMMs I’ve worked with came from really interesting, non-traditional backgrounds. The key is to translate your experience int...
464 Views
2 requests
Treasure Data Director of Product Marketing • 10mo
Good timing, as I just went through one of these "restructures" yesterday. When things are shifting around you—whether it’s a reorg, a pivot in company strategy, or even...
453 Views
1 request
Treasure Data Director of Product Marketing • 10mo
There's pros and cons to both.When it’s part of Marketing, PMM is often super connected to go-to-market execution and customer insights. But sometimes, it gets boxed into...
512 Views
1 request
Treasure Data Director of Product Marketing • 10mo
Product marketing is one of those roles that’s deeply collaborative. In-person, you get the benefit of hallway chats, spontaneous whiteboard sessions, and the kind of qui...
4084 Views
1 request