AMA: TripActions VP of Product Marketing, Priya Patel on Product Launches
March 16 @ 10:00AM PT
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Stripe Head of Marketing, SaaS Products (Revenue Finance Automation) • 5y
This is a great question. The key here is to get involved early - in roadmap planning and product strategy - so that your role extends beyond reactively launching feature...
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Stripe Head of Marketing, SaaS Products (Revenue Finance Automation) • 5y
I've worked at companies with different philosophies on this. The main benefit of a monthly or other regular cadence is predictability - i.e., everyone in your organizati...
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How do you balance launch communications with an ever-changing roadmap?
i.e. managing how to re-allocate the product marketing calendar when shifts happen...say a P0 gets bumped and is now running up on another P0 OR say a P0 gets bumped and now runs up on a P2 bundle release (of which X features have been ready to go live for a few weeks and so bumping would cause even further delay)
Stripe Head of Marketing, SaaS Products (Revenue Finance Automation) • 5y
At fast-moving startups, the product roadmap is often fluid. When you're facing a decision about whether to push out a launch or even deprioritize a launch, let the custo...
1492 Views
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Stripe Head of Marketing, SaaS Products (Revenue Finance Automation) • 5y
As the driver of the overall success of a launch, typically the PMM is responsible for the overall metrics around a launch. These can drill down into KPI categories like:...
2757 Views
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I want to know how to get my product team to support efforts outline the desired product benefits, so we can discuss a marketing plan earlier in the process. I'd also like advice on how to let them know, in as kind a way as possible, that some improvements/repairs should probably not be launched because it's the natural progression of our product's capabilities.
I'm rather new to PMM and started with a new company remotely, so I'm excited to hear any advice on working remotely with all our different stakeholders without back to back meetings.
Stripe Head of Marketing, SaaS Products (Revenue Finance Automation) • 5y
I'll start with the first question around working with your PM team to get a sense of what's launching and product benefits. If your product team does not already do this...
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Stripe Head of Marketing, SaaS Products (Revenue Finance Automation) • 5y
Customer research is so critical to the success of a launch and the extent of it will depend on the size and scope of the launch. At a minimum, you'll want to do customer...
2543 Views
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How can I make it easier for my team and stakeholders to work with me on the marketing launch timeline when engineering releases are sometimes delayed?
Any tips for setting expectations and not losing team’s trust while ensuring we have a timeline to work towards?
Stripe Head of Marketing, SaaS Products (Revenue Finance Automation) • 5y
I've never worked anywhere where releases don't get delayed - delays happen. The best you can do is to stay in as close communication with your key stakeholders as possib...
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