Priya Patel

As the driver of the overall success of a launch, typically the PMM is responsible for the overall metrics around a launch. These can drill down into KPI categories like:...

Customer research is so critical to the success of a launch and the extent of it will depend on the size and scope of the launch. At a minimum, you'll want to do customer...

This is a great question. The key here is to get involved early - in roadmap planning and product strategy - so that your role extends beyond reactively launching feature...

I've never worked anywhere where releases don't get delayed - delays happen. The best you can do is to stay in as close communication with your key stakeholders as possib...

At fast-moving startups, the product roadmap is often fluid. When you're facing a decision about whether to push out a launch or even deprioritize a launch, let the custo...

I've worked at companies with different philosophies on this. The main benefit of a monthly or other regular cadence is predictability - i.e., everyone in your organizati...

I'll start with the first question around working with your PM team to get a sense of what's launching and product benefits. If your product team does not already do this...

The turning point came when I was brought into the roadmap planning process and asked for ongoing feedback as a market expert.The shift happens when your relationship wit...

For startups with fluctuating roadmaps, push for at least a 3-month view, ideally 6 months, by aligning with sales leadership.At Stripe, we have a more mature planning pr...

Stay on top of market trends and establish a systematic process for gathering customer feedback.First, use AI tools to stay informed about what competitors are doing and ...