Priya Patel

I'll start with the first question around working with your PM team to get a sense of what's launching and product benefits. If your product team does not already do this, definitely work with them to see if they can develop a PRD or some form of product documentation that outlines the problem th...more

At fast-moving startups, the product roadmap is often fluid. When you're facing a decision about whether to push out a launch or even deprioritize a launch, let the customer be your guide. Think about what features and capabilities they care about most, and prioritize your launches based on this....more

As the driver of the overall success of a launch, typically the PMM is responsible for the overall metrics around a launch. These can drill down into KPI categories like: Sales (ARR), Product (adoption or engagement), PR/Comms (coverage), Social (likes, new followers, engagement), Web (traffic, d...more

This is a great question. The key here is to get involved early - in roadmap planning and product strategy - so that your role extends beyond reactively launching features. If you're at a B2B company, this means you'll want to get to know the market and your target audience really well so you can...more

I've never worked anywhere where releases don't get delayed - delays happen. The best you can do is to stay in as close communication with your key stakeholders as possible - informing them of updates in real-time. You won't lose trust with your team if you're open and honest: put a stake in the ...more

I've worked at companies with different philosophies on this. The main benefit of a monthly or other regular cadence is predictability - i.e., everyone in your organization is aware of launch timelines and can plan accordingly. Customers always know when to expect product comms. But a con is that...more

Customer research is so critical to the success of a launch and the extent of it will depend on the size and scope of the launch. At a minimum, you'll want to do customer interviews to understand: - The customer problem - The value the product will deliver - Who your target segment(s) and persona...more