AMA: TrustRadius Former Sr. Director, Product Marketing & Brand, Harsha Kalapala on Establishing Product Marketing
April 15 @ 10:00AM PT
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What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 5y
Copied over from a similar question: There are a lot of things you could do - and it's easy to get distracted as a product marketer. First 30 days - Listen, listen, list...
7052 Views
6 requests
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 5y
Product marketing's biggest challenge (no matter anywhere I go) is defining the scope and sticking to it. Anything under the sun that is not Demand Gen or SEO tends to be...
1000 Views
4 requests
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 5y
There are a lot of things you could do - and it's easy to get distracted as a product marketer. First 30 days - Listen, listen, listen. Ask a TON of questions. Hold bac...
2012 Views
3 requests
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 5y
Tech is always a hard question for product marketers who don't have a ton of budget. I try to push for tools that are beneficial to more than product marketing. Tools tha...
1784 Views
2 requests
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 5y
The first step to engaging other teams is to make sure they are a key contributor to the go-to-market plan, and they are not just on the receiving end being told what to ...
1635 Views
9 requests
What is your advice for creating and/or improving the product marketing process when joining a small but growing team with no or little structure and an inexperienced management team?
What are the best ways for establishing good communication, trust, and buy-in across departments?
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 5y
You can't change/improve what you don't fully understand. When you join a smaller team where product marketing didn't formally exist before, it is important to recognize ...
1860 Views
4 requests