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Lindsey Weinig

AMA: Twilio Director of Product Marketing, Lindsey Weinig on Messaging

August 16 @ 10:00AM PST
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Twilio Director of Product Marketing, Lindsey Weinig on Messaging
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Lindsey Weinig
Lindsey Weinig
Twilio Director of Product MarketingAugust 16
If you can only have one I would defer to the priorities of the business. Are you investing more in enterprise initiatives or SMB? If that prioritization is unclear, I'd use market indicators, opportunity expectations, and recent successes to break the tie.  You can also take a lower-lift appr......Read More
472 Views
2 requests
Lindsey Weinig
Lindsey Weinig
Twilio Director of Product MarketingAugust 16
I find the jobs to be done framework very useful in order to keep a customer-first mindset. Truly understanding your target audience's needs serves a product marketer targeting any segment or industry. Ultimately all buyers are people whether they're purchasing as a consumer or as a representativ......Read More
1527 Views
1 request
Lindsey Weinig
Lindsey Weinig
Twilio Director of Product MarketingAugust 16
I don't know about you, but I'm drained from an all-digital environment and love when people add some creativity to their internal enablement. Come up with a tagline, a theme, or some other creative thread you can tie all of the internal activities around. Since it's for internal audiences you ca......Read More
3092 Views
2 requests
Lindsey Weinig
Lindsey Weinig
Twilio Director of Product MarketingAugust 16
Getting messaging into the market is the best true test. Depending on the key channel you wish you utilize the messaging this may come in the form of marketing or sales initiatives and varies based on the investment. You could start with a landing page to A/B test conversions or with a little bud......Read More
584 Views
2 requests
Lindsey Weinig
Lindsey Weinig
Twilio Director of Product MarketingAugust 16
Building strong messaging, aligned across executives and stakeholders can be done using 3 key tactics. First, include and cite trusted datapoints, both qualitative and quantitative, from third party sources as well as directly from your target audience/customers. Second, enlist input from trusted......Read More
1625 Views
2 requests
Lindsey Weinig
Lindsey Weinig
Twilio Director of Product MarketingAugust 16
I love the power of a new perspective. I recommend an inspect, reflect, then suggest approach. Taking time to gather information from and form relationships with teams you support including product, sales, sales enablement/programs, marketing, as well as peers at your level will help you gauge yo......Read More
11874 Views
3 requests