Lindsey Weinig

I love the power of a new perspective. I recommend an inspect, reflect, then suggest approach. Taking time to gather information from and form relationships with teams yo...

I don't know about you, but I'm drained from an all-digital environment and love when people add some creativity to their internal enablement. Come up with a tagline, a t...

Best case, I partner with the product team to define the core KPI(s) for a product launch. Often product adoption is the goal of the launch, but sometimes a product is la...

I find the jobs to be done framework very useful in order to keep a customer-first mindset. Truly understanding your target audience's needs serves a product marketer tar...

Building strong messaging, aligned across executives and stakeholders can be done using 3 key tactics. First, include and cite trusted datapoints, both qualitative and qu...

Each role, level, and business requires a some nuance for product marketing hiring, but I generally focus on a few key characteristics. First, successful PMMs need to be ...

This is tricky. It's very important to build alignment across team with shared KPIs at a high level, (including product revenue or conversion rates), while also identifyi...

As a Product Marketer, there are a couple considerations for internal launch and enablement that help guide the process, assets and activities including, product readines...

You have to start somewhere! I recommend setting a KPI for a limited period (month/quarter) to 'Create a benchmark for X KPI'. This ensures the expectation is clear that ...

For a launch of any significant size, the most valuable action on my checklist is a post-launch retro. You will always want to measure KPIs and ensure positioning is accu...