I love the power of a new perspective. I recommend an inspect, reflect, then
suggest approach. Taking time to gather information from and form relationships
with teams...Read More
Content
Most Relevant
Director of Product Marketing at Twilio • August 16
Most Relevant
Director of Product Marketing at Twilio • August 16
I don't know about you, but I'm drained from an all-digital environment and love
when people add some creativity to their internal enablement. Come up with a
tagline, ...Read More
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Director of Product Marketing at Twilio • August 16
Building strong messaging, aligned across executives and stakeholders can be
done using 3 key tactics. First, include and cite trusted datapoints, both
qualitative and...Read More
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Director of Product Marketing at Twilio • March 15
Each role, level, and business requires a some nuance for product marketing
hiring, but I generally focus on a few key characteristics. First, successful
PMMs need to ...Read More
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Director of Product Marketing at Twilio • August 16
I find the jobs to be done framework very useful in order to keep a
customer-first mindset. Truly understanding your target audience's needs serves
a product marketer ...Read More
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Director of Product Marketing at Twilio • March 15
Marketing your accomplishments is critical! It is epecially important to align
leadership expectations with reality since product marketing roles and
responsiblities c...Read More
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Director of Product Marketing at Twilio • March 15
We tend to take a pretty standardized approach for leading launches with my
team. First we do a kickoff meeting with key stakeholders/deliverable owners
across sales a...Read More
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Director of Product Marketing at Twilio • March 15
Whenever possible I try to have a customer-first, data-driven approach. We've
used A/B testing, customer research, or referencing market standards to hash out
disagree...Read More
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Director of Product Marketing at Twilio • August 16
Getting messaging into the market is the best true test. Depending on the key
channel you wish you utilize the messaging this may come in the form of
marketing or sale...Read More
Most Relevant
Director of Product Marketing at Twilio • March 15
I recommend making the effort and taking time to connect with the people behind
the roles. Working so closely with people, but in an all-remote environment can
be real...Read More
Credentials & Highlights
Director of Product Marketing at Twilio
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Category Creation, Consumer Product Marketing, Product Launches,
Release Marketing, P...more