AMA: Twilio Director of Product Marketing, Lindsey Weinig on Product Marketing KPI's

A few important considerations when considering PMM KPIs: Causation vs. Correlation: Some KPIs are impossible to track back to PMM efforts. These correlated efforts can...

You have to start somewhere! I recommend setting a KPI for a limited period (month/quarter) to 'Create a benchmark for X KPI'. This ensures the expectation is clear that ...

This is tricky. It's very important to build alignment across team with shared KPIs at a high level, (including product revenue or conversion rates), while also identifyi...

Best case, your company has some strategic KPIs that your KPIs can feed into. If there isn't a formalized process for documenting and sharing these, I recommend taking th...