AMA: Twilio Senior Director, Product Marketing, David Esber on Sales Enablement
September 25 @ 10:00AM PT
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👋 David Esber
Hey there - I'm Dave and I lead Core PMM at Twilio.
• 👋 Based in: SF
• 🧠 Top of mind: Understanding what makes our audience tick and helping our teams tell stories that land
• 💬 Ask me about: Developer platforms, Voice AI, and making the leap into PMM
• 🍦 Fun fact: I'm an amateur ceramicist and classically-trained baritone
• 👋 Based in: SF
• 🧠 Top of mind: Understanding what makes our audience tick and helping our teams tell stories that land
• 💬 Ask me about: Developer platforms, Voice AI, and making the leap into PMM
• 🍦 Fun fact: I'm an amateur ceramicist and classically-trained baritone
Twilio Senior Director, Product Marketing • 1y
One of the most important skills for an PMM is to tailor our content to the audience. Working with technical products like APIs, and recognizing that our buyers and users...
1588 Views
2 requests
Twilio Senior Director, Product Marketing • 1y
I'm fortunate to work with a great team of Enablement partners who are responsible for building our regular weekly sales updates. We all are inundated with regular newsle...
2150 Views
3 requests
Twilio Senior Director, Product Marketing • 1y
Guaranteeing every person the sales team uses "official" messages is a sisyphean task; when you step back to look at benefit vs. effort, it's probably not worth the effor...
1947 Views
2 requests
Twilio Senior Director, Product Marketing • 1y
One of the best things we can do as PMMs is talk to customers; joining sales conversations is a great way to gain a better understanding of ICP, customer pain points, and...
3660 Views
3 requests
Twilio Senior Director, Product Marketing • 1y
Enablement partners, like PMM, are balancing the needs and asks of multiple stakeholders. They sit in the middle of lots of initiatives and priorities, just like we do. A...
3364 Views
2 requests