đź‘‹ David Esber
Hey there - I'm Dave and I lead Core PMM at Twilio.
• 👋 Based in: SF
• 🧠Top of mind: Understanding what makes our audience tick and helping our teams tell stories that land
• 💬 Ask me about: Developer platforms, Voice AI, and making the leap into PMM
• 🍦 Fun fact: I'm an amateur ceramicist and classically-trained baritone
• 👋 Based in: SF
• 🧠Top of mind: Understanding what makes our audience tick and helping our teams tell stories that land
• 💬 Ask me about: Developer platforms, Voice AI, and making the leap into PMM
• 🍦 Fun fact: I'm an amateur ceramicist and classically-trained baritone
Content
Twilio Senior Director, Product Marketing • 3y
My first question is: what's the reason for not relying on your revenue org? Is there a lack of trust, challenges with prioritization, or something else? The best, most d...
35389 Views
Twilio Senior Director, Product Marketing • 3y
A deep understanding of the product, target audience, job to be done, and the technical solution is essential for our team to be good PMMs. For any product, even those th...
22899 Views
Twilio Senior Director, Product Marketing • 1y
One of the best things we can do as PMMs is talk to customers; joining sales conversations is a great way to gain a better understanding of ICP, customer pain points, and...
3660 Views
Twilio Senior Director, Product Marketing • 1y
Enablement partners, like PMM, are balancing the needs and asks of multiple stakeholders. They sit in the middle of lots of initiatives and priorities, just like we do. A...
3364 Views
Twilio Senior Director, Product Marketing • 3y
No one likes being marketed at, but, when done well, we typically don't mind being marketed to. Generally speaking, we've found there's far more nuance to this dichotomy ...
2150 Views
Twilio Senior Director, Product Marketing • 1y
I'm fortunate to work with a great team of Enablement partners who are responsible for building our regular weekly sales updates. We all are inundated with regular newsle...
2150 Views
Twilio Senior Director, Product Marketing • 3y
A former marketing leader I worked with always emphasized the need to "market your marketing". It takes time, is often the last thing I want to do after spending months w...
1977 Views
Twilio Senior Director, Product Marketing • 1y
Guaranteeing every person the sales team uses "official" messages is a sisyphean task; when you step back to look at benefit vs. effort, it's probably not worth the effor...
1947 Views
Twilio Senior Director, Product Marketing • 3y
The best feedback we can get as PMMs is critical feedback. I firmly believe that our messaging should constantly be refined based on changing market conditions, competito...
1851 Views
Twilio Senior Director, Product Marketing • 5mo
The first starting point for any launch is to align with stakeholders on what we're trying to achieve. Especially when first partnering with PMs where there's an "if we b...
1840 Views
Credentials & Highlights
Senior Director, Product Marketing at Twilio
Lives In San Francisco, CA
Knows About Analyst Relationships, Competitive Positioning, Competitive Sales Enablement, Develop...more