AMA: Twilio Senior Director, Product Marketing, Vanessa Thompson on Product Launches

This is a tough one because every PMM at every company operates differently. If there are things that you are personally responsible for delivering, then measure those th...

Our CMO always says, “Market your Marketing!” I love that because it's so true. The best thing we can do for our product launches is to bring the creativity and excitemen...

Using a formula. Lets face it, product launches are a formula. You have a new thing, you position it, and take it to market. You can do all the research and testing in t...

Making it memorable. One of the most memorable launches that I remember wasn't even one that my team did. It was one of our other awesome PMMs. We were launching our new ...

The one thing I have learned in the pandemic is that a presentation isnt just slides, its so much more than this now. Its everything about how you show up on the camera, ...

You don’t want a new feature to distract from the main hero product so you should think about the specific benefit customers that already use your main hero product are g...

Our org structure is pretty straightforward: We have PMM teams aligned to our major product areas, Messaging, Voice, Video, Email, Account Security, Flex (Contact Center...

Because Twilio is an API-First product, getting the technical folks up to speed is a huge part of what makes us successful because they are the ones interacting with our ...