The one thing I have learned in the pandemic is that a presentation isnt just slides, its so much more than this now. Its everything about how you show up on the camera, and engage with the audience, as well as your presentation.
Thinking about how to build the presentation specifically, I'd say choose an arc. There are some really common standard ones floating around in the industry. There is also a cultural aspect to which arc will go over well in your company. Watch for the typical arc your executive team uses when presenting, because it's likely they have a preferred arc style even if they don't know it. Map your presentation to their preferred style, this will reduce your friction when trying to communicate new ideas.
Better Mouse Trap Arc (Problem, poor alternatives, ideal solution)
“I get your pain” “the alternatives suck” “we have the best answer” “this will give you real results”
Challenger Sale Arc (Challenge customer’s understanding and educate them)
Warmer -> The Reframe -> Rational Drowning -> Emotional Impact -> A New Way ->
Your Solution
Nancy Duarte Arc (Journey to bliss, based on famous speeches like MLK’s ‘I have a dream’)
What is: current state, What could be: future state
Content
Credentials & Highlights
Senior Director, Product Marketing at Twilio
Lives In San Francisco
Knows About Analyst Relationships, Developer Product Marketing, Competitive
Positioning, Product ...more