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Added September 27, 2021 • Published in The Essential Go-To-Market's
Video: How to drive awareness for a launch with Sr. Director of PMM at Twilio
In this episode, I speak with Vanessa Thompson, Senior Director of PMM at
Twilio, who leads Product Marketing for Twilio's major product lines, Messaging,
Email, Voice, Video, and Account Security. This episode is produced She’s grown
her team from 2 to 15 PMMs, and her group is supporting +75% YoY growth in
pipeline across all product lines. We discuss everything from: ✅ How to drive
awareness for a launch and test in a private beta ✅ How to balance the right
team structure for a launch ✅ Ho...more
Added April 22, 2021 • Published in AMA's
AMA: Twilio Senior Director, Product Marketing, Vanessa Thompson on Product Launches
Twilio Senior Director, Product Marketing, Vanessa Thompson
on Product Launches
Senior Director, Product Marketing
Twilio
Senior Director, Product Marketing at Twilio
This is a tough one because every PMM at every company operates differently.
If there are things that you are personally responsible for delivering, then
measure those things first. Blog post views and/or Sign-ups are two key ones.
Some other ancillary ones you can measure are PR coverage, and pi...more
Senior Director, Product Marketing at Twilio
Using a formula. Lets face it, product launches are a formula. You have a new
thing, you position it, and take it to market. You can do all the research and
testing in the world and you may not be successful. On the other hand, you might
launch something in stealth mode, but Elon Musk tweets abou...more
Added October 27, 2020 • Published in AMA's
AMA: Twilio Senior Director, Product Marketing, Vanessa Thompson on Sales Enablement
Twilio Senior Director, Product Marketing, Vanessa Thompson
on Sales Enablement
Senior Director, Product Marketing
TwilioSenior Director, Product Marketing at Twilio
I love this question, <3 Developers! The fundamentals of sales enablement dont
change, it's more the way you communicate the needs of your audience to your
sales team that changes. If we unpack developers and what they want, then it
makes it really easy to figure out how to approach sales enablem...more
Senior Director, Product Marketing at Twilio
Get out in the field as often as you can and meet with customers but also seek
out the super star sellers and find out their secrets to success. Your goal
should be to become a trusted advisor to the sales team. This means you have the
ability to diagnose problems and challenges that the sales te...more