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Vanessa Thompson

Senior Director, Product Marketing, Twilio
Vanessa Thompson
Senior Director, Product Marketing, Twilio
Added September 27, 2021Published in The Essential Go-To-Market's

Video: How to drive awareness for a launch with Sr. Director of PMM at Twilio

In this episode, I speak with Vanessa Thompson, Senior Director of PMM at Twilio, who leads Product Marketing for Twilio's major product lines, Messaging, Email, Voice, Video, and Account Security. This episode is produced She’s grown her team from 2 to 15 PMMs, and her group is supporting +75% YoY growth in pipeline across all product lines. We discuss everything from: ✅ How to drive awareness for a launch and test in a private beta ✅ How to balance the right team structure for a launch ✅ Ho...more
Added April 22, 2021Published in AMA's

AMA: Twilio Senior Director, Product Marketing, Vanessa Thompson on Product Launches

Twilio Senior Director, Product Marketing, Vanessa Thompson

on Product Launches

Senior Director, Product Marketing
Twilio
Senior Director, Product Marketing at Twilio
This is a tough one because every PMM at every company operates differently. If there are things that you are personally responsible for delivering, then measure those things first. Blog post views and/or Sign-ups are two key ones. Some other ancillary ones you can measure are PR coverage, and pi...more
Senior Director, Product Marketing at Twilio
Using a formula. Lets face it, product launches are a formula. You have a new thing, you position it, and take it to market. You can do all the research and testing in the world and you may not be successful. On the other hand, you might launch something in stealth mode, but Elon Musk tweets abou...more
Added October 27, 2020Published in AMA's

AMA: Twilio Senior Director, Product Marketing, Vanessa Thompson on Sales Enablement

Twilio Senior Director, Product Marketing, Vanessa Thompson

on Sales Enablement

Senior Director, Product Marketing
Twilio
Senior Director, Product Marketing at Twilio
I love this question, <3 Developers! The fundamentals of sales enablement dont change, it's more the way you communicate the needs of your audience to your sales team that changes. If we unpack developers and what they want, then it makes it really easy to figure out how to approach sales enablem...more
Senior Director, Product Marketing at Twilio
Get out in the field as often as you can and meet with customers but also seek out the super star sellers and find out their secrets to success. Your goal should be to become a trusted advisor to the sales team. This means you have the ability to diagnose problems and challenges that the sales te...more