This is a tough one because every PMM at every company operates differently.
If there are things that you are personally responsible for delivering, then
measure those things first. Blog post views and/or Sign-ups are two key ones.
Some other ancillary ones you can measure are PR coverage, and pi...more
Using a formula. Lets face it, product launches are a formula. You have a new
thing, you position it, and take it to market. You can do all the research and
testing in the world and you may not be successful. On the other hand, you might
launch something in stealth mode, but Elon Musk tweets abou...more
I love this question, <3 Developers! The fundamentals of sales enablement dont
change, it's more the way you communicate the needs of your audience to your
sales team that changes. If we unpack developers and what they want, then it
makes it really easy to figure out how to approach sales enablem...more
Get out in the field as often as you can and meet with customers but also seek
out the super star sellers and find out their secrets to success. Your goal
should be to become a trusted advisor to the sales team. This means you have the
ability to diagnose problems and challenges that the sales te...more