AMA: Twilio Sr. Group Manager, Product Marketing, Lindsey Weinig on Stakeholder Management
March 15 @ 9:00AM PT
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Twilio Director of Product Marketing • 4y
Each role, level, and business requires a some nuance for product marketing hiring, but I generally focus on a few key characteristics. First, successful PMMs need to be ...
2874 Views
2 requests
How do you communicate product marketing achievements upwards and build visibility?
It can sometimes be a struggle for those on the executive team, or in higher leadership roles, to see the value that product marketing is bringing to the business - especially if they do not have regular interaction. How do you build visibility for you and/or your team, and clearly communicate the achievements and activities throughout the year?
Twilio Director of Product Marketing • 4y
Marketing your accomplishments is critical! It is epecially important to align leadership expectations with reality since product marketing roles and responsiblities can ...
1805 Views
3 requests
Twilio Director of Product Marketing • 4y
I recommend making the effort and taking time to connect with the people behind the roles. Working so closely with people, but in an all-remote environment can be really ...
508 Views
1 request
Twilio Director of Product Marketing • 4y
We tend to take a pretty standardized approach for leading launches with my team. First we do a kickoff meeting with key stakeholders/deliverable owners across sales and ...
816 Views
1 request
Twilio Director of Product Marketing • 4y
Whenever possible I try to have a customer-first, data-driven approach. We've used A/B testing, customer research, or referencing market standards to hash out disagreemen...
558 Views
1 request
Twilio Director of Product Marketing • 4y
In my experience, preferences need to be considered here. I personally have found success by adopting a variety of strategies across communication channels and with varie...
526 Views
2 requests