AMA: Twilio Sr. Group Manager, Product Marketing, David Esber on Messaging
October 26 @ 10:00AM PT
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👋 David Esber
Hey there - I'm Dave and I lead Core PMM at Twilio.
• 👋 Based in: SF
• 🧠 Top of mind: Understanding what makes our audience tick and helping our teams tell stories that land
• 💬 Ask me about: Developer platforms, Voice AI, and making the leap into PMM
• 🍦 Fun fact: I'm an amateur ceramicist and classically-trained baritone
• 👋 Based in: SF
• 🧠 Top of mind: Understanding what makes our audience tick and helping our teams tell stories that land
• 💬 Ask me about: Developer platforms, Voice AI, and making the leap into PMM
• 🍦 Fun fact: I'm an amateur ceramicist and classically-trained baritone
Twilio Senior Director, Product Marketing • 3y
No one likes being marketed at, but, when done well, we typically don't mind being marketed to. Generally speaking, we've found there's far more nuance to this dichotomy ...
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Twilio Senior Director, Product Marketing • 3y
My first question is: what's the reason for not relying on your revenue org? Is there a lack of trust, challenges with prioritization, or something else? The best, most d...
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Twilio Senior Director, Product Marketing • 3y
The best feedback we can get as PMMs is critical feedback. I firmly believe that our messaging should constantly be refined based on changing market conditions, competito...
1851 Views
2 requests
Twilio Senior Director, Product Marketing • 3y
Get in front of customers any chance you have! I will rarely say no to an ask to present a roadmap, speak at an event, support a pitch, or join a voice of customer sessio...
1828 Views
4 requests
Twilio Senior Director, Product Marketing • 3y
A deep understanding of the product, target audience, job to be done, and the technical solution is essential for our team to be good PMMs. For any product, even those th...
22899 Views
7 requests
Twilio Senior Director, Product Marketing • 3y
This question suggests PMF or an offering that can solve the (or some of the) challenges both segments face. If that's the case, read on. If that's not the case – stop ...
772 Views
2 requests
How do you ensure messaging is used by other marketing & sales teams effectively?
Empowering other teams to be self-sufficient with product positioning & messaging is challenging, especially for complex products with multiple value drivers. How do you ensure everyone understands and deploys messaging effectively without taxing PMMs?
Twilio Senior Director, Product Marketing • 3y
A former marketing leader I worked with always emphasized the need to "market your marketing". It takes time, is often the last thing I want to do after spending months w...
1977 Views
3 requests