AMA: Uber Head of Global Product Marketing, Driver, Shopper & Courier Experience, Quinn Hubbard on Go-to-Market Strategy

This comes down to strong relationships and a history of adding value. So if you take away nothing else, please remember to invest time upfront in building a great relati...

Definitely! I’m hugely passionate about getting inspiration through as many forums as possible. Outside influences lead to fresh ideas, so continuing to learn is crucial ...

As much as I would love to share a one-size-fits-all KPIs, I’ve found that no two launches are the same. Even if you’re launching a product again in a new market, you’ve ...

A thorough go to market (GTM) plan can provide incredible clarity for the many, many stakeholders who are involved in a launch. That’s why it’s so important for the GTM p...

This is a great question because, as every PMM knows, each launch holds a surprise hiccup. If you can mitigate as much risk as possible before that time comes, then you’l...