Quinn Hubbard

This is a great question because, as every PMM knows, each launch holds a surprise hiccup. If you can mitigate as much risk as possible before that time comes, then you’ll be successful in solving those last minute snafus. Assuming your marketing brief and GTM plan are finalized and approved, ...more

As much as I would love to share a one-size-fits-all KPIs, I’ve found that no two launches are the same. Even if you’re launching a product again in a new market, you’ve probably learned something from the first launch that will lead you to optimize your approach the next time. Instead, I break i...more

This comes down to strong relationships and a history of adding value. So if you take away nothing else, please remember to invest time upfront in building a great relationship with Product and in demonstrating the value that PMM brings to the table early on. In terms of a framework, I break it ...more

Definitely! I’m hugely passionate about getting inspiration through as many forums as possible. Outside influences lead to fresh ideas, so continuing to learn is crucial for maintaining marketing excellence. Here are some of my favorite sources of new inspiration: * Podcasts: How I Built This, ...more

A thorough go to market (GTM) plan can provide incredible clarity for the many, many stakeholders who are involved in a launch. That’s why it’s so important for the GTM plan to be self-serve when you don’t have the luxury of walking your colleagues through it. The goal is to align your core team,...more