Quinn Hubbard

Director of Product Marketing, Matterport

Content

What is your blueprint for developing a ‘go to market plan’?

Quinn Hubbard

Matterport Director of Product Marketing • May 4

A thorough go to market (GTM) plan can provide incredible clarity for the many, many stakeholders who are involved in a launch. That’s why it’s so important for the GTM plan to be self-serve when you don’t have the luxury of walking your colleagues through it. The goal is to align your core team,......Read More

37651 Views

What are some cornerstone KPIs that product marketers should use for every Go-To-Market strategy?

Quinn Hubbard

Matterport Director of Product Marketing • May 4

As much as I would love to share a one-size-fits-all KPIs, I’ve found that no two launches are the same. Even if you’re launching a product again in a new market, you’ve probably learned something from the first launch that will lead you to optimize your approach the next time. Instead, I break i......Read More

7309 Views

What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?

Quinn Hubbard

Matterport Director of Product Marketing • May 4

This is a great question because, as every PMM knows, each launch holds a surprise hiccup. If you can mitigate as much risk as possible before that time comes, then you’ll be successful in solving those last minute snafus. Assuming your marketing brief and GTM plan are finalized and approved, ......Read More

1292 Views

How do you fit in within the product launch cycle? Do the stakeholders come to you or do you insert yourself? And once you are in the mix, do you have a checklist or framework you use to align your stakeholders to ensure the process is consistent?

Quinn Hubbard

Matterport Director of Product Marketing • May 4

This comes down to strong relationships and a history of adding value. So if you take away nothing else, please remember to invest time upfront in building a great relationship with Product and in demonstrating the value that PMM brings to the table early on. In terms of a framework, I break it ......Read More

747 Views

Do you have any tips on how to find creativity with Launches and finding new ways of promoting new products?

Quinn Hubbard

Matterport Director of Product Marketing • May 4

Definitely! I’m hugely passionate about getting inspiration through as many forums as possible. Outside influences lead to fresh ideas, so continuing to learn is crucial for maintaining marketing excellence. Here are some of my favorite sources of new inspiration: * Podcasts: How I Built This, ......Read More

585 Views

Credentials & Highlights

Director of Product Marketing at Matterport