AMA: UiPath Sr. Director of Product Marketing, Kuber Sharma on AI and Product Marketing
May 13 @ 9:00AM PT
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👋 Kuber Sharma
Seattle-based, originally from India. I have spent 15+ years in tech but I am still genuinely curious about where it is all going — which is probably why I read more about AI, the future of work, and cognitive science than most people would consider healthy. Outside work: hiking the Cascades, hunting for the best espresso in Capitol Hill, and trying to keep up with a toddler who already has opinions about everything. I believe the best ideas come from people who can zoom out to first principles and zoom back in to execution without losing the thread — that is what I am always working on.
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13
The clearest wins for our team at UiPath have been in synthesis and first-draft speed, and the gains are actually measurable.On the research side, we used to spend 3 to 4...
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13
The most underused AI application in product positioning is customer language synthesis, not content generation.Here is what I mean. When we rebuilt Tableau's positioning...
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13
The prompts worth automating are the ones with a predictable input structure, a consistent output format, and high repetition. If you have run the same prompt manually mo...
357 Views
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13
The honest answer is that my stack has iterated a lot over the past 18 months, and a few tools have survived every round of reevaluation.For synthesis work, Claude is my ...
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13
The tools that go org-wide tend to solve a workflow problem that is already causing friction before the tool shows up. When someone on the team is doing a workaround repe...
358 Views
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13
The framing I find most useful here is distinguishing between loops that AI makes faster versus loops that AI makes possible for the first time.The loops AI makes faster:...
367 Views
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13
The short answer: you don't need to write code to be an effective AI-augmented PMM, but you need to understand the architecture well enough to ask the right questions of ...
379 Views
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13
Yes, and the ones worth building are different from the ones most people start with.The first GPT I built was for competitive battlecard generation. I fed it a structured...
356 Views
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13
The biggest shift will not be in what PMMs produce but in what they spend their time on.Over the next 12 to 24 months, I expect the execution layer of PMM work to become ...
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13
Neel, Charlotte, and Ahmed have covered the "AI as a workflow tool" angle well. The frame I would add is about sequencing.For PMMs at companies where AI is not central to...
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13
Neel and Paul both hit on something important: the narrative has to absorb AI, not be replaced by it.The principle I have found most reliable is this: before you introduc...
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13
Gray, Vikas, and Dee are all pointing at the same thing: the claim "AI-powered" has become meaningless as a differentiator. The follow-up question is what you do instead....
434 Views
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