Content
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Mar 27
The biggest one I've seen across 12+ enterprise launches at Microsoft, Salesforce, and UiPath: the post-sale experience contradicting the positioning that closed the deal...
225 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Mar 27
The annual research + agile adaptation model is the right foundation, and I run a version of it at UiPath. But for teams marketing AI products, there's a critical additio...
220 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Mar 27
I have a Duke MBA, and my honest answer is: it was valuable but not in the ways the job postings imply.The MBA didn't teach me positioning, messaging, or how to build a c...
218 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Apr 8
One of the most underrated ways PMMs build upward visibility is through analyst relations. Not because executives read Gartner reports (though they do), but because the A...
215 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Mar 27
I created the Zero Copy data sharing category — not theoretically, but literally: named it, built the analyst strategy, drove the Gartner evaluation process, and landed a...
192 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Mar 27
Win/loss is table stakes — but for AI products in 2025, the standard framework needs one new dimension: segment your analysis by buyer AI-skepticism level, not just by pe...
190 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Wed
Having spent the last several years in enterprise AI product marketing, I think about this question a lot. The PMM role is shifting fast, and the skills that mattered fiv...
170 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Wed
The honest answer from running launches at enterprise scale: the most cost-effective channel is almost always the one you already own but are underusing. Let me break dow...
146 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Sun
Jeremy nails the core insight here: enterprise PMM is not mid-market PMM with a compliance section bolted on. Having worked both motions across Microsoft, Salesforce, Tab...
26 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Sun
The best framing I have found for this is to stop thinking of the GTM plan as a document and start thinking of it as a set of hypotheses you are testing in real time.I ha...
26 Views
Credentials & Highlights
Sr. Director of Product Marketing at UiPath
Formerly Salesforce, Tableau, Microsoft
Studied at MBA
Lives In Seattle, WA
Hobbies include Hiking Pacific Northwest trails, exploring Seattle coffee shops, reading about the future of work and AI, travel, and podcasts on product, tech, and strategy.
Knows About AI and Product Marketing, Building a Product Marketing Team, Competitive Positioning,...more
Speaks German, Spanish, and Italian