Content
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Apr 30
Varun's framework of transactional, developmental, and relational layers is a clean way to think about this. I'd add one more lens from what I've seen managing PMM teams ...
251 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Apr 15
Having spent the last several years in enterprise AI product marketing, I think about this question a lot. The PMM role is shifting fast, and the skills that mattered fiv...
239 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo
The biggest one I've seen across 12+ enterprise launches at Microsoft, Salesforce, and UiPath: the post-sale experience contradicting the positioning that closed the deal...
233 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo
I have a Duke MBA, and my honest answer is: it was valuable but not in the ways the job postings imply.The MBA didn't teach me positioning, messaging, or how to build a c...
227 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo
The annual research + agile adaptation model is the right foundation, and I run a version of it at UiPath. But for teams marketing AI products, there's a critical additio...
223 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo
One of the most underrated ways PMMs build upward visibility is through analyst relations. Not because executives read Gartner reports (though they do), but because the A...
221 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Apr 30
Maureen's point on anchoring in customer value and Madison's advice on shifting to outcomes are both solid. I'd add the practitioner layer: what you actually say in the r...
211 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Apr 30
Liz, Jeff, Sarah, and Jeremy have covered the core pillars well. The angle I'd add is what changes when your product involves AI, and the buyer has AI skepticism baked in...
211 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Apr 19
The best framing I have found for this is to stop thinking of the GTM plan as a document and start thinking of it as a set of hypotheses you are testing in real time.I ha...
206 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Apr 19
Jeremy nails the core insight here: enterprise PMM is not mid-market PMM with a compliance section bolted on. Having worked both motions across Microsoft, Salesforce, Tab...
205 Views
Credentials & Highlights
Sr. Director of Product Marketing at UiPath
Formerly Salesforce, Tableau, Microsoft
Product Marketing AMA Contributor
Studied at MBA
Lives In Seattle, WA
Hobbies include Hiking Pacific Northwest trails, exploring Seattle coffee shops, reading about the future of work and AI, travel, and podcasts on product, tech, and strategy.
Knows About AI and Product Marketing, Building a Product Marketing Team, Competitive Positioning,...more
Speaks German, Spanish, and Italian