AMA: Unity Director of Product Marketing, Stacie Chang on Stakeholder Management
April 23 @ 11:00AM PT
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👋 Stacie Colendich
Hi all, I'm Stacie Colendich, Senior Director of Marketing @ Epic Games
• 👋 Based in: San Francisco
• 🧠 Top of mind: how to execute effectively with known unknowns
• 💬 Ask me about: getting off the feature launch treadmill
• 🍦 Fun fact: thrifty's rainbow sherbert is still my favorite ice cream
• 👋 Based in: San Francisco
• 🧠 Top of mind: how to execute effectively with known unknowns
• 💬 Ask me about: getting off the feature launch treadmill
• 🍦 Fun fact: thrifty's rainbow sherbert is still my favorite ice cream
How can we connect with stakeholders related to product marketing strategy as a new comer?
Since I am a new colleague, how can I build a relationship with internal stakeholders?
Epic Games Senior Director of Marketing • 1y
Starting a new job is always challenging, but it can also be one of the most exciting challenges. You have the energy, you have a fresh perspective, you have an opportuni...
2849 Views
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Epic Games Senior Director of Marketing • 1y
I would break this question into two parts. How do I set timelines for feedback on a specific deliverable? We all have deliverables - this could be a pitch deck you are w...
2751 Views
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Epic Games Senior Director of Marketing • 1y
I like to be specific, but reasonable when setting timelines. This is true for cross functional stakeholders as well as my own team. I find that everything tends to work ...
10323 Views
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Epic Games Senior Director of Marketing • 1y
This is a very common scenario and an amazing opportunity for product marketing. The first thing you want to do is understand what is (or isn't) resonating with customers...
8525 Views
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Epic Games Senior Director of Marketing • 1y
Customer success is as important as sales in my GTM planning. Customer success can include pre-sales, solution engineering, post-sales support and, more often than not, u...
9765 Views
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