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Madison Springgate

AMA: Vanta Group Product Marketing Manager, Madison Springgate on Market Research

May 21 @ 9:00AM PT
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We will email you Madison's answers to these questions after the event in case you can't make it.
How do you measure the effectiveness of your personas?
What key market indicators do you use to influence the product roadmap?
How do you conduct market research with limited resources?
What are the best ways/tactics/channels to leverage my company's commissioned market research?
How do you balance deepening your understanding of current buyers vs. focusing on emerging buyers?
What are the best sources for market research when your org/company doesn't have a research team?
What delimits as "unreliable" and what is at the border of it when assessing gathered insights?
What is your best advise in terms of enabling sales with essential market research?
What are the best strategies for conducting market research with limited resources?
How do you do customer interview when you don't have a customer base
What frameworks do you use to consolidate and share research findings across teams?
When you are the first and only one PMM in the company, how can you get started with market research and get results?
How do you capture and synthesize insights?
How can we better present or storytell findings from a market research or win/loss study?
How do you scale market research efforts to keep up with how fast your product and engineering team is shipping?