AMA: Writer Head of Solutions Marketing, Christine Tran on Sales Enablement

June 26 @ 11:00AM PT

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How do you measure content usage and effectiveness within the sales process? Do you have a constant feedback loop that enables your team to attribute content engagement to business outcomes? Does this allow you visibility into standardizing best practices and measuring marketing impact?

Christine Tran•

Writer Head of Solutions Marketing • 10mo

I know there are sales CMS tools that track usage metrics, which can give you a sense of what's working, but it's really just directional since some content types will al...

8562 Views

1 request

I've heard mixed opinions on sharing customer personas with Sales. Some say it's useless information that Sales tends to ignore. Have you found that Sales appreciates customers personas? What's your approach there?

Christine Tran•

Writer Head of Solutions Marketing • 10mo

I've found it to be critical in the organizations I've worked in, which have mostly had multiple personas. However, I've never been a fan of Marketing Mary or Annie the A...

6378 Views

1 request

In terms of empowering your sales and success teams to get customers and prospects excited about upcoming features, how do you help them present the roadmap? Does product marketing create a roadmap deck that then gets shared out to the team?

Christine Tran•

Writer Head of Solutions Marketing • 10mo

I love this question, bc you nailed it! Partner with sales and success to present the roadmap. I've worked with product to create a roadmap deck. In one organization, we ...

12005 Views

1 request

How do you navigate sales enablement at a startup that serves multiple sectors of the market and has limited resources?

We are moving upstream from working with executive search firms and recruitment agencies to working with in-house enterprise and MM companies. Each type of firm needs the software for recruitment purposes, but each has different pain points and feature interests within the platform

Christine Tran•

Writer Head of Solutions Marketing • 10mo

It's really really hard to be in a startup with a small team and feel like you have to prioritize everything. I'm living it right now! Some people are just really good at...

2400 Views

1 request